Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. As a result, measuring the impact of public […]
Not even executives are perfect, especially when it comes to media interviews. Ace your next interview with Brad Phillips’ advice tailored to the C-Suite.
Based in Los Angeles, Maria Elena Fernandez has joined New York magazine and Vulture as a TV reporter. She was most recently a Los Angeles-based entertainment correspondent for NBC News from 2013 to 2015. Prior to that, she was a senior entertainment reporter for The Daily Beast from 2011 to 2012, and had been a television staff writer […]
New York Fashion Week kicks off next week, and marks a busy season for the fashion elite. Didn’t get the hot tickets you were hoping for? If you’re suffering from a little FOMO, and want to make sure that your style stays on-point follow your favorite fashion insiders on Instagram for a peek at what is unfolding at […]
As our world increasingly becomes digital, what’s the key to successful communication? Be human! Better your PR with lessons from the 2015 xPotomac conference.
Live streaming is the new kid on the block and it’s gaining popularity fast. But should your brand use Meerkat or Periscope? Follow these steps to determine which app your brand should use!