Business vs. Pleasure: Should Brands Befriend Influencers?

Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.

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5 Common Misperceptions of Social Customers

by Jim Dougherty / Featured

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and […]

How to Build a Winning Demand Generation Strategy

by James Rubec / Best Practices

Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape […]

Anh Tuan Huynh Joins TechRadar

Photo courtesy of Twitter
by Cision Staff / Media Updates

Anh Tuan Huynh has joined as the auto tech editor covering technology integration in automobiles. Huynh previously was an automotive editor for Tom’s Hardware from May 2012 through November 2015. For more news from the tech world, follow on Twitter and “Like” on Facebook.  

Top 10 Michigan Dailies

Image courtesy of Rachel Kramer on Flickr.
by Cision Staff / Top Lists

The Great Lakes are in a word, beautiful. Situated on Lake Michigan, our offices offer up a view of the crown jewel of the Midwest, and we are lucky to witness the waves, tides, and deep greens and blues on the daily. Both residents and visitors of and to Chicago have no problem falling in […]

Connect With Journalists on Social Media: Q&A With Ian Greenleigh

by Maria Materise / Influencers

Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.

4 Examples of Fair Use Debates in the Digital World

by Katie Gaab / Trends

The line between copyright and fair use is even blurrier after last month’s court ruling. Stay on top of recent discussions and lawsuits involving these laws.

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