Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

If your target audience is always on the go, how do you reach them? Become accessible by building a podcast strategy. Learn how with Kerry O’Shea Gorgone!

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Establishing Goals for Your Press Release

Press-Release-Goals
by Susan Payton / Featured

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. What are Reasonable Goals? Naturally, you want your press release to attract […]

How to Ace a Last-Minute Media Interview

Media-Interview
by Guest Contributor / Best Practices

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Stop fretting. Instead, use any nervous energy as fuel […]

Tech Insider Launches

TechInsider
by Cision Staff / Media Updates

New partner site of Business Insider, Tech Insider has officially launched. The site explores and celebrates technological and scientific innovation. The content will focus mainly on four key verticals: Tech, Science, Innovation and Culture. Gus Lubin serves as editor in chief and Emily Cohn is managing editor. For the inner geek in all of us, check out […]

Top 10 Tech Insider Staffers on Twitter

LiftOff
by Cision Staff / Top Lists

Tech Insider, Business Insider’s first spin-off site launched this week and offers an inside look at the latest culture, innovation, science and technology news. The site features original content from some of the best names in the field covering everything from virtual reality to intelligent and sustainable design. This week we are taking a look […]

Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

Waterhouse PR - Cision
by Katie Gaab / Influencers

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Just ask Waterhouse Public Relations, the largest public relations firm in the Tennessee Valley. “Scrubbing through Twitter, Facebook and Instagram to find what […]

Journalists Less Skeptical, More Reliant on Social Media

Working-Social-Journalism
by Katie Gaab / Trends

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. While many journalists were hesitant to hop on the bandwagon four years ago, we now see a shift from skepticism to reliance on social media to source and […]