Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.
Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.
Barnard Beukman has been appointed the editor of South African Beeld, an Afrikaans daily newspaper.
The Great Lakes are in a word, beautiful. Situated on Lake Michigan, our offices offer up a view of the crown jewel of the Midwest, and we are lucky to witness the waves, tides, and deep greens and blues on the daily. Both residents and visitors of and to Chicago have no problem falling in […]
Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and […]