Free White Paper! Measure PR Using Multi-Touch Attribution

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.

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3 Multi-Touch Attribution Models for a Data-Driven PR Strategy

Multi-Touch Attribution - PR Measurement
by Katie Gaab / Featured

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As the digital world rapidly expands, the number of touch points increases, creating a shift in the modern customer’s experience. As a result, more data needs to be sifted and analyzed to pinpoint which […]

Free White Paper! Measure PR Using Multi-Touch Attribution

PR Measurement Multi-Touch Attribution Models
by Katie Gaab / Best Practices

Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.

MediaPulse | A Weekly Media Round-Up

photo courtesy of  @jakerust via Flickr
by Cision Staff / Media Updates

Here are some of the media industry stories we’re following this week: The Big News/New Acquisitions: Vox Media acquires Re/code (The New York Times), Austin start-up Knowingly Corp acquires Gigaom with plans to relaunch in August (Austin Business Journal), Charter Communications purchases Time Warner Cable (Deadline) and TIME adds FanSided to its roster (FanSided). Talking Points: Former Gov. George E. Pataki of New York enters Republican presidential race (CNN), Piers Morgan returns to America’s Got […]

Top 10 Las Vegas Review-Journal Journalists on Twitter

Image courtesy of Graeme Maclean on Flickr
by Cision Staff / Top Lists

Vegas is perhaps best known for nights of debauchery, hot desert nights, and gambling. For those in the know however, there is a lot more to this town than bright lights and tourist traps. Tap into some local journalism to learn more about what makes the town tick. This list includes the Top 10 journalists at […]

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

Video Content Marketing
by Brian Conlin / Influencers

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated video into their content marketing strategy. Why wouldn’t they? Video content creation is a powerful way to connect, engage and inspire audiences. However, communicators still are less comfortable putting together video stories than written ones. […]

5 Hidden Ways PR Pros Use Math

PR Pros Can Do Math
by Guest Contributor / Trends

It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” But let’s take a step […]