If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be doing the same, translating commenters into leads, advocates or consumers. Over the last seven days #FeelTheBern has been used more than 525,000 times. That’s 75,000 times a day, or 3,125 an hour. Why hashtags matter When […]
Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. How can […]
Xavier Harding has some shiny new business cards after Popular Science named him technology editor.
If you are growing tired of the years-old gadgets and find yourself in the need of new tech in your life, there is no shortage of online publications offering the latest news and reviews. Digital Trends will celebrate 10 years of offering news and reviews on some of the most cutting-edge and creative tech out there.
In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. In this interview, she reveals […]
Donald Trump might just win. National social polling Cision has conducted shows that with New Hampshire’s win, Trump is unstoppable. South Carolina’s primary is only two weeks from now, and to beat Trump, Republican candidates need to, in some cases, increase their share of voice by more than 500 percent to beat the billionaire. Cision […]