First Step Towards Facebook ROI: Educate With Content

Want to revamp your brand’s Facebook strategy to see more ROI? Get started on step one with content insights from Facebook partner Mari Smith.

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5 Audiences You Need to Listen to on Social Media

by Maria Materise / Featured

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. In fact, 89 percent of marketers find social media listening effective, but only 37 percent are practicing it. So why haven’t more marketers opted in? In Cision’s new Listen […]

3 Types of Customers Brands Should Listen to on Social Media

by Katie Gaab / Best Practices

Your customers are speaking up on social media, but are you listening? See who you should pay attention to and how to respond to build better relationships.

Rachael Ray Every Day Gets Name Change

Rachael Ray Every Day
by Cision Staff / Media Updates

The magazine has changed its name from Every Day with Rachael Ray to Rachael Ray Every Day. The name change coincides with the 10 year anniversary of the magazine. The November 2015 issue hits newsstands nationwide today. The Rachael Ray brand has also updated its logo and layout. The special anniversary issue will include Rachael […]

Top 10 Agriculture & Farming Magazines on Twitter

Image courtesy of Carl Wycoff on Flickr
by Cision Staff / Top Lists

October is here and that means apples and pumpkins and other in-season fall delights! If you’re doing it right with hay-rides, corn mazes, jack-o-lanterns, or Punkin Chunkin it will probably come with a visit to a farm. This week we take a look at the top agricultural and farming magazines that are on Twitter. Using Cision’s database, we […]

Is SocialCentiv a Home Run for Twitter Marketing?

Home Plate
by Kevin Miller / Influencers

It is fourth-and-goal and you need a touchdown, there are two seconds left on the clock and you need a three-pointer, or it’s tied up after three periods and your team needs a big goal to steal a win. Right now we’re at the intersection of multiple sport seasons starting up and winding down, and […]

Twitter to Eliminate Share Count. What’s It to You?

by Jim Dougherty / Trends

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and […]