How to Recover From a Brand Crisis

It’s not a question of if a crisis will happen. It’s a question of when…and how your brand will recover. Quickly recover from a brand crisis by following these four steps.

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MediaPulse | A Weekly Media Round-Up

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by Cision Staff / Featured

Here are some media industry stories we’re following this week: The Big News: Bobbi “Krissy” Brown passes away at age 22 (USA Today); Internet reacts to death of Cecil the Lion (Adage); No pardon for Snowden (Esquire); Former Virginia Governor Jim Gilmore announces run for president (Breitbart); Acclaimed crime author Ann Rule passes away (seattlePI.com) […]

Establishing Goals for Your Press Release

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by Susan Payton / Best Practices

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. What are Reasonable Goals? Naturally, you want your press release to attract […]

Wall Street Journal Reporter Departs, Editor Changes Role

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by Cision Staff / Media Updates

Pedro da Costa has announced that he is leaving The Wall Street Journal. Da Costa joined the Washington, D.C. bureau in December 2013 and served as Federal Reserve reporter. Previously, he worked at Reuters since March 2001 as a correspondent and covered the Federal Reserve and economics. In other WSJ news, Margaret de Streel was named editor of the […]

Top 10 Tech Insider Staffers on Twitter

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by Cision Staff / Top Lists

Tech Insider, Business Insider’s first spin-off site launched this week and offers an inside look at the latest culture, innovation, science and technology news. The site features original content from some of the best names in the field covering everything from virtual reality to intelligent and sustainable design. This week we are taking a look […]

Become a Podcaster Master: Q&A With Kerry O’Shea Gorgone

Podcast-Master
by Katie Gaab / Influencers

If your target audience is always on the go, how do you reach them? Become accessible by building a podcast strategy. Learn how with Kerry O’Shea Gorgone!

Journalists Less Skeptical, More Reliant on Social Media

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by Katie Gaab / Trends

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. While many journalists were hesitant to hop on the bandwagon four years ago, we now see a shift from skepticism to reliance on social media to source and […]