12 Quotes on Facebook ROI From Mari Smith

Facebook is a great place to build your business, but do you know how to turn Likes into leads? Prepare for Mari Smith’s upcoming webinar with these 12 quotes.

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3 Tips for Pitching Reporters and Influencers

by Katie Gaab / Featured

Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow up in your face or make what you were hoping to create. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your […]

How to Appeal to Traveling Families With Diverse Needs

by Michelle Vangel / Best Practices

The family vacation has a long tradition in the U.S. but it has morphed from simply loading the kids in the back of a station wagon in the 1950s and 1960s to boarding flights to international destinations today. Marketers must keep in mind that the very definition of family has markedly changed. For example, in […]

MediaPulse | A Weekly Media Round-Up

Image courtesy marco monetti on flickr.
by Cision Staff / Media Updates

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control (The Oregonian); NASA finds water on the red planet, begging the question, is there life on Mars? (NASA); The Daily Show with Trevor Noah debuts (The Atlantic) […]

Top 10 African Travel Blogs

African Travel Blogs
by Cision Staff / Top Lists

Siergiej Miloczkin and Hanna Oksanen contributed to this post. This week’s Top 10 has gone international! Using Cision’s media database and enlisting the help of our colleagues in Europe, we compiled this list of African travel blogs based on Cision’s proprietary research. We then ranked the blogs by comment count during the month of September, as well […]

Leveraging Expertise: A Q&A With Robyn Shulman

Image courtesy of Ms. Shulman.
by Laura Botham / Influencers

School has been back in session for a number of weeks now, and most students and teachers are starting to settle back into their seasonal routines. For teachers, the learning never stops, especially with the speed at which policies and technologies change creating a fluid work environment. Not all teachers are able to shrink their […]

CSR Trends for PR and Media Relations Professionals

by Ann Feeney / Trends

While the concepts underlying corporate social responsibility (CSR) are hardly new, our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In 2013, a KMPG survey of the top 100 largest businesses in 41 […]