Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and […]
Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape […]
Last week, Mike Foss announced on his Tumblr account that he was leaving USA Today after five-and-a-half years. The same day he also announced on his Twitter account that he is joining FOX Sports as vice president of news properties. And now for the coming soon… I'll be joining @FOXSports as VP of News Properties in […]
The Great Lakes are in a word, beautiful. Situated on Lake Michigan, our offices offer up a view of the crown jewel of the Midwest, and we are lucky to witness the waves, tides, and deep greens and blues on the daily. Both residents and visitors of and to Chicago have no problem falling in […]
Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.
The line between copyright and fair use is even blurrier after last month’s court ruling. Stay on top of recent discussions and lawsuits involving these laws.