6 Tips to Become a Pinterest PR Pro

Pinterest has evolved a lot recently with the addition of verified accounts, improved search and “buy” buttons. How can you use these features to your brand’s advantage? Follow these six tips.

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How the FTC’s New Social Media Guidelines Affect Your Brand

FTC-New-Social-Media-Guidelines
by Maria Materise / Featured

Are you on alert? For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. The need for transparency isn’t new, but now the FTC’s guidance is more specific. […]

10 Ways to Improve Your Social Media Small Talk

Minions-Social-Small-Talk
by Jim Dougherty / Best Practices

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation. Wikipedia says that “small talk is a bonding ritual and a strategy for managing interpersonal distance…. an informal […]

Dexter Thomas Signs on with LA Times

Los Angeles Times
by Cision Staff / Media Updates

The Los Angeles Times has hired Dexter Thomas as a reporter covering Black Twitter. The paper has committed resources to creating and pulling stories from minority communities online including Twitter, Tumblr and LINE in Japan. Thomas is a Ph.D. candidate in East Asian studies at Cornell University. He previously taught media studies and Japanese. He also […]

Top 10 Staffers at InformationWeek

Image courtesy of Jenn and Tony Bot on Flickr.
by Cision Staff / Top Lists

This week, we are taking a look at the IT and cyber security worlds. InformationWeek offers IT professionals and business leaders the information they need on the latest technologies and security. We have rounded up the most influential staffers at InformationWeek, including Dark Reading and Network Computing on Twitter, ranked by number of Twitter followers. […]

Beyond the Beltway and Back Again: David Ellis Talks CQ Roll Call (Part 2)

CQ Roll Call Logo 1
by Jason Morgan / Influencers

Don’t miss part one of this two-part interview with CQ Roll Call’s David Ellis! Welcome back to our special two-part interview with David Ellis, chief content officer of CQ Roll Call. Last week, we got the score on the 54th Annual Roll Call Congressional Baseball Game and President Obama’s surprise appearance, and discussed Ellis’ efforts at CQRC […]

How Instagram’s New Features Help Brands Target New Audiences

Instagram's New Features
by Katie Gaab / Trends

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your […]