Is there money in PR measurement? Not exactly. PR measurement’s benefits are its insights. Follow these four steps to turn data into insights and insights into business results.
As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. 1. Use a Period Before Your Tweet When you use the @ symbol at the start of your […]
Consumer Reports managing editor Robert Tiernan has announced his retirement. Tiernan has served as managing editor since joining in February 2006. He was previously the national editor of Newsday since 2004. Prior to this, he was technology editor for the Newsday Media Group. Subscribe to Consumer Reports on YouTube for reviews and tests of the products […]
The 2016 election cycle is coming up and a number of candidates have been making expected and surprising announces for their bids for candidacy. To stay on top of the issues and the people behind the campaigns, as well as the national political news, Twitter is a great resource. After all, what’s a hot debate […]
Welcome back to our special two-part interview with David Ellis, chief content officer of CQ Roll Call. Last week, we got the score on the 54th Annual Roll Call Congressional Baseball Game and President Obama’s surprise appearance, and discussed Ellis’ efforts at CQRC over the past year with regard to branding, social media presence and multimedia […]
This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. According to Reuters’ Digital News Report 2015, an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, […]