PR isn’t just about selling a product. It’s also about effecting change, promoting stories and making a difference in the world. Erica Archambault McCabe, executive vice president of PR agency Current, enjoys being a part of marketing campaigns that have value. Here, she talks about her beginnings in the world of social work, launching the […]
LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!
CNBC Cable Network has named Jonathan Marino as a Wall Street reporter covering Wall Street, hedge funds, private equity, white collar crime and banks for CNBC.com.
If you are growing tired of the years-old gadgets and find yourself in the need of new tech in your life, there is no shortage of online publications offering the latest news and reviews. Digital Trends will celebrate 10 years of offering news and reviews on some of the most cutting-edge and creative tech out there.
The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her […]
Donald Trump’s candidacy is a lesson for brands: executives can make great spokespeople but brand advocates should exist at all levels of an organization. Beyond Trump’s official Twitter account, only a large handful of his campaign team have large social followings. As such, few people can speak on his behalf on social media. Trump’s voice […]