Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. As a result, measuring the impact of public […]
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of SXSW and Periscope was the big Twitter acquisition that stole some of Meerkat’s thunder. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Google Hangouts […]
Aaron Couch has joined the Los Angeles bureau of People magazine as a staff editor. He previously served in the same role at the Hollywood Reporter for three years. Follow all the news events affecting daily life with People via Instagram, Facebook and Twitter. Want more updates like this one? Subscribe to our daily or weekly […]
We’ve all been there, innocently scrolling through your Instagram feed, peepin’ on your peeps. Suddenly, you’re hungry! How could you not be?! All anyone is posting are their delicious tacos from the taco stand down the street, that amazing fresh seafood from a vacation near the ocean, a burger from that new joint downtown, or […]
As our world increasingly becomes digital, what’s the key to successful communication? Be human! Better your PR with lessons from the 2015 xPotomac conference.
Live streaming is the new kid on the block and it’s gaining popularity fast. But should your brand use Meerkat or Periscope? Follow these steps to determine which app your brand should use!