Infographic: Super Bowl 50’s Top Brands & Ads

Brands spent millions on Super Bowl ads, but how much social media reaction did they generate? Cision shows which brands controlled share of voice.

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Cision Data Predicts Sanders and Trump to Win New Hampshire

by James Rubec / Featured

Based on the Twitter conversations of New Hampshire residents, Cision data indicates that Republican Donald Trump and Democrat Bernie Sanders will win the Granite State’s delegates thanks to the state’s demographics and strong, sustained engagement with supporters. Last week, we accurately predicted the Iowa Caucus winners based on Twitter share of voice and sentiment data. […]

10 Tips to Optimize Your LinkedIn Profile

by Jim Dougherty / Best Practices

LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!

POLITICO Pro Adds Ben Weyl

Photo courtesy of Twitter
by Cision Staff / Media Updates

Ben Weyl has been named editor of the budget and appropriations brief newsletter at POLITICO Pro.

Top 10 Digital Trends Writers on Twitter

Image courtesy of Pixabay
by Cision Staff / Top Lists

If you are growing tired of the years-old gadgets and find yourself in the need of new tech in your life, there is no shortage of online publications offering the latest news and reviews. Digital Trends will celebrate 10 years of offering news and reviews on some of the most cutting-edge and creative tech out there.

Behind the Headlines with Verónica González

by Maria Materise / Influencers

The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her […]

The 3 Brands That Won Super Bowl 50

by James Rubec / Trends

Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will be a hit with the right audience. Like any communication, Super Bowl commercials are subject to rules that govern the success, failure and proliferation of this high-risk, high-reward communication. In the case of this highly […]

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