Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will be a hit with the right audience. Like any communication, Super Bowl commercials are subject to rules that govern the success, failure and proliferation of this high-risk, high-reward communication. In the case of this highly […]
LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!
Randall Barone is no longer serving as vice president of programming and development for ABC News.
If you are growing tired of the years-old gadgets and find yourself in the need of new tech in your life, there is no shortage of online publications offering the latest news and reviews. Digital Trends will celebrate 10 years of offering news and reviews on some of the most cutting-edge and creative tech out there.
The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her […]
How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.