Business vs. Pleasure: Should Brands Befriend Influencers?

Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.

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How to Build a Winning Demand Generation Strategy

by James Rubec / Featured

Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape […]

5 Must-Have Types of Content Marketing

by Susan Payton / Best Practices

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different […]

CisionScoop | Advertising Age Welcomes Lindsay Stein

by Cision Staff / Media Updates

Lindsay Stein has joined Advertising Age as a reporter, where she will focus on public relations. Stein had previously been a senior consumer reporter for PRWeek since 2013, and was a consumer reporter since joining the publication in 2011. Before that, she worked as a writer and editor for Youth1 Media. For more advertising industry news, ‘Like’ Advertising […]

Top 10 Michigan Dailies

Image courtesy of Rachel Kramer on Flickr.
by Cision Staff / Top Lists

The Great Lakes are in a word, beautiful. Situated on Lake Michigan, our offices offer up a view of the crown jewel of the Midwest, and we are lucky to witness the waves, tides, and deep greens and blues on the daily. Both residents and visitors of and to Chicago have no problem falling in […]

Connect With Journalists on Social Media: Q&A With Ian Greenleigh

by Maria Materise / Influencers

Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.

4 Examples of Fair Use Debates in the Digital World

by Katie Gaab / Trends

The line between copyright and fair use is even blurrier after last month’s court ruling. Stay on top of recent discussions and lawsuits involving these laws.

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