3 Ways to Contribute to Your Brand’s Social Strategy

Is your brand struggling to keep up with its audiences on social? Learn how to get all departments involved when building out your social strategy.

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Brand Differentiation: Hillary Clinton vs. Bernie Sanders

by James Rubec / Featured

How well are you differentiating yourself against your competition? This is as important for brands as it is for presidential candidates. As the Nevada caucus approaches, the differences between both Hillary Clinton’s and Bernie Sanders’ positions are becoming clearer. Messaging is important, and when two candidates hold similar views the nuance and specifics of their […]

5 Tips for Pitching Oriana Schwindt from the International Business Times

by Cision Media Research / Best Practices

Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. She covers topics related to broadcast, cable, SVOD, ad marketplace, content and TV tech and we chatted with her about her pitching preferences. Read on for five poignant tips on how to best get her attention. What […]

Scott Billings Departs TheStreet

Image via Twitter
by Cision Media Research / Media Updates

Managing editor Scott Billings has stepped down from his post at TheStreet, a role he held since September 2014.

Top 10 CBS On-Air Staff on Twitter

Image courtesy of pixabay.com
by Cision Staff / Top Lists

This week we take a look at on-air staffers at CBS Television Network, as ranked by Twitter followers. We compiled this list utilizing Cision’s media database and social media analytics. All numbers were pulled February 10, 2016, and will change over time as the follower counts fluctuate. 1. Stephen Colbert – Host, The Late Show with Stephen Colbert – 10,425,672 […]

Behind the Headlines With Kathy Jeavons

by Maria Materise / Influencers

In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. In this interview, she reveals […]

#FeelTheBern Is Election 2016’s Top Hashtag

by James Rubec / Trends

If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be doing the same, translating commenters into leads, advocates or consumers. Over the last seven days #FeelTheBern has been used more than 525,000 times. That’s 75,000 times a day, or 3,125 an hour. Why hashtags matter When […]

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