5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

If you want to increase the odds of getting a journalist to write about your company’s news, you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one. Here’s what journalists want to know that you need to include in […]

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How to Prepare for the Big Interview: Q&A With Brad Phillips

by Guest Contributor / Featured

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post […]

What to Include in Your Email Pitch

by Katie Gaab / Best Practices

More journalists are using social media, but email remains their preferred method of communication. Include these three key pieces of information in your pitch.

ABC Family Changes Name to Freeform

photo courtesy of twitter
by Cision Staff / Media Updates

ABC Family Channel has announced that beginning January 2016 the network will be known as Freeform. The rebranding comes as the network attempts to target a younger audience, specifically teens and young adults who are 14 – 34 years of age. With the new name and hopes of broadening its audience, the programming for the network will remain […]

Top 10 African Travel Blogs

African Travel Blogs
by Cision Staff / Top Lists

Siergiej Miloczkin and Hanna Oksanen contributed to this post. This week’s Top 10 has gone international! Using Cision’s media database and enlisting the help of our colleagues in Europe, we compiled this list of African travel blogs based on Cision’s proprietary research. We then ranked the blogs by comment count during the month of September, as well […]

How to Create Stand-Out Content: Q&A With Ian Cleary

by Katie Gaab / Influencers

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. Ian Cleary, founder of RazorSocial, discussed some […]

What PR Pros Need to Know About Facebook’s “Signal”

by Jim Dougherty / Trends

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired “For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time. All that may […]