How well are you differentiating yourself against your competition? This is as important for brands as it is for presidential candidates. As the Nevada caucus approaches, the differences between both Hillary Clinton’s and Bernie Sanders’ positions are becoming clearer. Messaging is important, and when two candidates hold similar views the nuance and specifics of their […]
Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. She covers topics related to broadcast, cable, SVOD, ad marketplace, content and TV tech and we chatted with her about her pitching preferences. Read on for five poignant tips on how to best get her attention. What […]
Managing editor Scott Billings has stepped down from his post at TheStreet, a role he held since September 2014.
This week we take a look at on-air staffers at CBS Television Network, as ranked by Twitter followers. We compiled this list utilizing Cision’s media database and social media analytics. All numbers were pulled February 10, 2016, and will change over time as the follower counts fluctuate. 1. Stephen Colbert – Host, The Late Show with Stephen Colbert – 10,425,672 […]
In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. In this interview, she reveals […]
If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be doing the same, translating commenters into leads, advocates or consumers. Over the last seven days #FeelTheBern has been used more than 525,000 times. That’s 75,000 times a day, or 3,125 an hour. Why hashtags matter When […]