What to Include in Your Email Pitch

More journalists are using social media, but email remains their preferred method of communication. Include these three key pieces of information in your pitch.

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How to Create Stand-Out Content: Q&A With Ian Cleary

by Katie Gaab / Featured

Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation. Ian Cleary, founder of RazorSocial, discussed some […]

3 Tips for Pitching Reporters and Influencers

by Katie Gaab / Best Practices

Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow up in your face or make what you were hoping to create. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your […]

Katie Roof Joins TechCrunch

Photo courtesy of Twitter
by Cision Staff / Media Updates

Katie Roof has joined TechCrunch as senior writer and video host.  I'm excited to join the awesome @techcrunch team as senior writer/video host, beginning Monday from NYC & relocating to SF later this month — Katie Roof (@Katie_Roof) October 2, 2015 Roof will be relocating to San Francisco for the position from New York, where […]

Top 10 African Travel Blogs

African Travel Blogs
by Cision Staff / Top Lists

Siergiej Miloczkin and Hanna Oksanen contributed to this post. This week’s Top 10 has gone international! Using Cision’s media database and enlisting the help of our colleagues in Europe, we compiled this list of African travel blogs based on Cision’s proprietary research. We then ranked the blogs by comment count during the month of September, as well […]

Leveraging Expertise: A Q&A With Robyn Shulman

Image courtesy of Ms. Shulman.
by Laura Botham / Influencers

School has been back in session for a number of weeks now, and most students and teachers are starting to settle back into their seasonal routines. For teachers, the learning never stops, especially with the speed at which policies and technologies change creating a fluid work environment. Not all teachers are able to shrink their […]

What PR Pros Need to Know About Facebook’s “Signal”

by Jim Dougherty / Trends

”Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired “For journalists across the world, Twitter has been the preferred tool to track breaking news and share updates in real time. All that may […]