Dear PR People: Calm Down

Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it’s largely our own fault.

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10 Ways to Improve Your Social Media Small Talk

Minions-Social-Small-Talk
by Jim Dougherty / Featured

When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial. We will probably make “small talk” that may gradually transition into a more meaningful conversation. Wikipedia says that “small talk is a bonding ritual and a strategy for managing interpersonal distance…. an informal […]

Keep it Simple: Getting Started With a Multi-Touch Attribution Model

Simple - PR Measurement - Multi-Touch Attribution
by Katie Gaab / Best Practices

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Consequently, communicators should reassess which model […]

Susan Marjetti Named Head of Radio at CBC Radio

Photo courtesy of Twitter
by Cision Staff / Media Updates

Susan Marjetti has been named executive director of radio and audio for CBC Radio replacing Chris Boyce, who exited the network last April. Marjetti most recently oversaw CBC Radio’s Toronto and Ontario region as managing director. For more on CBC Radio programming, follow on Twitter and ‘Like’ on Facebook. Want more updates like this one? Subscribe to our […]

Top 10 Staffers at InformationWeek

Image courtesy of Jenn and Tony Bot on Flickr.
by Cision Staff / Top Lists

This week, we are taking a look at the IT and cyber security worlds. InformationWeek offers IT professionals and business leaders the information they need on the latest technologies and security. We have rounded up the most influential staffers at InformationWeek, including Dark Reading and Network Computing on Twitter, ranked by number of Twitter followers. […]

Beyond the Beltway and Back Again: David Ellis Talks CQ Roll Call (Part 2)

CQ Roll Call Logo 1
by Jason Morgan / Influencers

Don’t miss part one of this two-part interview with CQ Roll Call’s David Ellis! Welcome back to our special two-part interview with David Ellis, chief content officer of CQ Roll Call. Last week, we got the score on the 54th Annual Roll Call Congressional Baseball Game and President Obama’s surprise appearance, and discussed Ellis’ efforts at CQRC […]

How Instagram’s New Features Help Brands Target New Audiences

Instagram's New Features
by Katie Gaab / Trends

With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel. Instead of pulling search results solely from your […]