4 Steps for Turning Measurement Into Money

Is there money in PR measurement? Not exactly. PR measurement’s benefits are its insights. Follow these four steps to turn data into insights and insights into business results.

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5 Social Media Hacks You Need to Know

Social Media Hacks
by Susan Payton / Featured

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. 1. Use a Period Before Your Tweet When you use the @ symbol at the start of your […]

10 Tips to Become More Likeable

How to Become More Likeable
by Jim Dougherty / Best Practices

It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch two documentaries that on the surface had nothing to do with each other. As we were a bit into the second one, I felt a sense of familiarity to the first show. The commonality struck […]

Alex Spearman Joins WGCL-TV

Photo courtesy of Twitter
by Cision Staff / Media Updates

The morning news team at WGCL-TV has added executive producer Alex Spearman. He has signed on to lead the CBS Atlanta affiliate’s Better Mornings Atlanta program. Spearman previously served as an executive producer, news producer and content designer for KCTV-TV in Kansas. He also worked as a multimedia producer at KPHO-TV in Phoenix, Arizona. Look for more Atlanta-based breaking […]

Top 10 Political News Magazines on Twitter

Image courtesy of Marianak15 on Flickr.
by Cision Staff / Top Lists

The 2016 election cycle is coming up and a number of candidates have been making expected and surprising announces for their bids for candidacy. To stay on top of the issues and the people behind the campaigns, as well as the national political news, Twitter is a great resource. After all, what’s a hot debate […]

Beyond the Beltway and Back Again: David Ellis Talks CQ Roll Call (Part 2)

CQ Roll Call Logo 1
by Jason Morgan / Influencers

Welcome back to our special two-part interview with David Ellis, chief content officer of CQ Roll Call. Last week, we got the score on the 54th Annual Roll Call Congressional Baseball Game and President Obama’s surprise appearance, and discussed Ellis’ efforts at CQRC over the past year with regard to branding, social media presence and multimedia […]

The Implications of the Growth of Social News

by Guest Contributor / Trends

This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. According to Reuters’ Digital News Report 2015, an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, […]