Business vs. Pleasure: Should Brands Befriend Influencers?

Influencer relationships, like friendships, should benefit both parties. Ask yourself these three questions before reaching your hand out to an influencer.

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5 Common Misperceptions of Social Customers

by Jim Dougherty / Featured

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. It also presents businesses a conundrum: the need to reach and […]

How to Build a Winning Demand Generation Strategy

by James Rubec / Best Practices

Lead generation is as important to public relations as news mentions. Cision’s 2014 State of the Media report found that 35 percent of PR professionals said sales conversion was a top priority for their team. While this may have fallen under the marketing team more so than a communications team in the past, the landscape […]

National Journal Gains Editor, Promotes Editor

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by Cision Staff / Media Updates

Stephen G. Smith is returning to The National Journal as editor in chief early next month. Smith served as editor from 1996 to 1998 and also worked at U.S. News & World Report, The Houston Chronicle, The Washington Examiner and National Geographic. Also at The Journal, Ben Pershing was promoted to managing editor. Pershing most recently served […]

Top 10 Michigan Dailies

Image courtesy of Rachel Kramer on Flickr.
by Cision Staff / Top Lists

The Great Lakes are in a word, beautiful. Situated on Lake Michigan, our offices offer up a view of the crown jewel of the Midwest, and we are lucky to witness the waves, tides, and deep greens and blues on the daily. Both residents and visitors of and to Chicago have no problem falling in […]

Connect With Journalists on Social Media: Q&A With Ian Greenleigh

by Maria Materise / Influencers

Social media has changed the way brands pitch to journalists. So what are the best tactics? Ian Greenleigh shares his thoughts on engaging journalists online.

4 Examples of Fair Use Debates in the Digital World

by Katie Gaab / Trends

The line between copyright and fair use is even blurrier after last month’s court ruling. Stay on top of recent discussions and lawsuits involving these laws.

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