One of the things I truly love about modern-day communication is the fact that so much of it can be automated. I recently spent several weeks on vacation in France, and let me tell you: my business didn’t suffer as a result. With the right tools and setup, your communication efforts can keep moving full steam ahead, even […]
Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. As a result, measuring the impact of public […]
Entertainment journalist Jean Bentley has joined the ranks of E! Online to serve as West Coast TV editor. She was most recently an entertainment editor for Us Weekly. Prior to joining Us Weekly, Bentley was a staff editor for Zap2it.com. She previously worked for Hollywood.com, MTV News, Entertainment Weekly and AOL TV. For the latest […]
New York Fashion Week kicks off next week, and marks a busy season for the fashion elite. Didn’t get the hot tickets you were hoping for? If you’re suffering from a little FOMO, and want to make sure that your style stays on-point follow your favorite fashion insiders on Instagram for a peek at what is unfolding at […]
As our world increasingly becomes digital, what’s the key to successful communication? Be human! Better your PR with lessons from the 2015 xPotomac conference.
Travelers are a diverse group, which makes appealing to them all challenging. Find out what factors influence travel decisions for millennials, families and retirees.