The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

What role have influencers had in the vaccine debate and what should healthcare brands consider before aligning with influencers? Get the latest data and insights.

read more

How to Keep Your Communication Chugging While Out of the Office

Communication Chugging - Public Relations
by Susan Payton / Featured

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. I recently spent several weeks on vacation in France, and let me tell you: my business didn’t suffer as a result. With the right tools and setup, your communication efforts can keep moving full steam ahead, even […]

The 4 Measurement Trends PR Pros Should Watch

PR Measurement Trends
by Ann Feeney / Best Practices

Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. As a result, measuring the impact of public […]

CisionScoop | Jean Bentley Joins to E! Online

Image courtesy of Twitter
by Cision Staff / Media Updates

Entertainment journalist Jean Bentley has joined the ranks of E! Online to serve as West Coast TV editor. She was most recently an entertainment editor for Us Weekly. Prior to joining Us Weekly, Bentley was a staff editor for She previously worked for, MTV News, Entertainment Weekly and AOL TV. For the latest […]

Top 10 Fashion Magazine Contacts on Instagram

by Cision Staff / Top Lists

New York Fashion Week kicks off next week, and marks a busy season for the fashion elite. Didn’t get the hot tickets you were hoping for? If you’re suffering from a little FOMO, and want to make sure that your style stays on-point follow your favorite fashion insiders on Instagram for a peek at what is unfolding at […]

Be Human: 4 Lessons From xPotomac 2015

Public Relations Lessons
by Katie Gaab / Influencers

As our world increasingly becomes digital, what’s the key to successful communication? Be human! Better your PR with lessons from the 2015 xPotomac conference.

Targeting the Traveler: What Drives Travel Decisions

by Michelle Vangel / Trends

Travelers are a diverse group, which makes appealing to them all challenging. Find out what factors influence travel decisions for millennials, families and retirees.