Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.
If you’re feeling the need to keep up with your favorite ABC personalities on Twitter, we’ve got you covered. This week we take a look at the top 10 ABC news personalities on Twitter, ranked by number of followers.
Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.
The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.
Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.
Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.