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Jan 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Jan 11, 2018
Jan 10, 2018
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
Dec 15, 2017
Nov 28, 2017
Jan 4, 2018
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
Nov 22, 2017
Jan 16, 2018
Lauren Kelley joins NYT, Dalene Rovenstine joins Grok Nation, CNN Washington focuses on the White House, and Hearst details its acquisition of Rodale Inc.'s health brands.
Jan 12, 2018