Best Practices

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Camille Sheehan - March 22, 2017

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

Bruce Kennedy - March 15, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from […]

Cision Contributor - March 14, 2017

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

Cision Contributor - March 13, 2017

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Julia Rabin - March 10, 2017

AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!

Lucie Vietti-Curtis - March 7, 2017

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

Julia Rabin - March 3, 2017

The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.

Cision Contributor - March 1, 2017

In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.

Cision Contributor - February 27, 2017

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.

Julia Rabin - February 24, 2017

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Cision Contributor - February 22, 2017

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.

Camille Sheehan - February 20, 2017

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Cision Contributor - February 14, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017
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