Best Practices

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 22, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Maria Perez - June 21, 2017

Rebranding is a delicate task for brands who have a loyal customer following. Using Cision’s rebrand as a backdrop, here’s how PR pros can tell their best rebranding story.

Nick Bell - June 16, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]

Cision Contributor - June 14, 2017

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.

Jennifer Tolhurst - June 13, 2017

Guest blogging on high-ranking sites, engaging with influencers, and being covered in the media can be a game-changer for your Google footprint. Here’s how to raise up your status.

Christina Daves - June 7, 2017

We looked at a few simple & creative ways brands can create experiences that move people from inspiration to action.

Melissa Meyer - June 5, 2017

If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.

Gini Dietrich - June 1, 2017

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.

Cision Contributor - May 31, 2017

A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:

Alec Bojalad - May 24, 2017

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

Cision Contributor - May 19, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.

Cision Contributor - May 16, 2017

How to understand and make press release analytics work for you.

Susan Guillory - May 15, 2017

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

Cision Contributor - May 12, 2017

WordPress.com for Google Docs is a new add-on that’ll make your life a whole lot easier. Here’s how you can use this tool for your website or blog.

Jim Dougherty - May 10, 2017
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