Best Practices

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Nick Bell - April 26, 2017

The AP is working to debunk misinformation on Facebook. Here’s how they fight fake news.

Alexa Hoffman - April 25, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Payton - April 21, 2017

Why no one cares about your products’ features and how to fix it.

Susan Payton - April 20, 2017

Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

Jennifer Tolhurst - April 19, 2017

Here are three tactics to help you get the most of your martech stack.

Cision Contributor - April 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

Gini Dietrich - April 18, 2017

Every quarter, the earnings release raises the stakes for corporate communications professionals. Here’s how to plot your course.

Jennifer Tolhurst - April 17, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

Gini Dietrich - April 11, 2017

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

James Rubec - April 10, 2017

How to pitch the always-on-the-move travel journalists? Follow these six tips.

Anna Marevska - April 10, 2017

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

James Rubec - April 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017
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