Best Practices

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.

Julia Rabin - January 6, 2017

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Gini Dietrich - January 5, 2017

2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year!

Julia Rabin - December 27, 2016

If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.

Cision Contributor - December 13, 2016

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

James Rubec - December 1, 2016

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

Susan Payton - November 30, 2016

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

Jim Dougherty - November 28, 2016

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

Susan Payton - November 16, 2016

Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.

Julia Rabin - November 11, 2016

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.

Susan Payton - November 8, 2016

Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.

Jim Dougherty - November 7, 2016

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

Guest Contributor - November 3, 2016

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

Gini Dietrich - November 1, 2016

LinkedIn sometimes feels like the forgotten social network. However, it isn’t just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.

Jim Dougherty - October 31, 2016
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