Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!
Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.
Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.
If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
This guest post is by Kevin Luchansky, Content Marketing Product Specialist. As the content marketing product specialist at Cision, I […]
NewsCred’s Content Marketing Summit 2013 brought great speakers, attendees, publishers and brands together to share the latest strategies in […]
CMI’s Content Marketing World is just two weeks, five days and 20 hours away. Are you planning to attend? Cision’s […]
I don’t often write press releases but this week I’ve been tasked to do so for an upcoming announcement. Nowadays, […]
Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]