Content Marketing

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry. Let’s examine three ways of distributing content and how to get them up to date.

Cision Contributor - October 10, 2017

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

Cision Contributor - September 26, 2017

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.

Erienne Muldoon - August 21, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

Nick Bell - July 25, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

Susan Guillory - July 10, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day.

When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.

Cision Contributor - July 6, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Susan Guillory - July 5, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks.

So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.

Susan Guillory - June 27, 2017

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.

Jennifer Tolhurst - June 13, 2017

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.

Cision Contributor - May 29, 2017

70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here’s how to support a social cause that matters to you.

Rohan Ayyar - May 26, 2017

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

Susan Guillory - May 17, 2017

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Nick Bell - April 26, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Guillory - April 21, 2017

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

Cision Contributor - April 21, 2017
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