Content Marketing

Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.

When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.

Jennifer Tolhurst - June 13, 2017

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.

Cision Contributor - May 29, 2017

70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here’s how to support a social cause that matters to you.

Rohan Ayyar - May 26, 2017

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

Susan Payton - May 17, 2017

Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.

Nick Bell - April 26, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Payton - April 21, 2017

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

Cision Contributor - April 21, 2017

Companies have a story to tell, and the media needs to tell a story. Here’s how to help the media tell a better story.

Jennifer Tolhurst - April 13, 2017

Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.

Jim Dougherty - March 30, 2017

Images are an important part of comms and content – but what if you don’t have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.

Jim Dougherty - February 21, 2017

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!

Cision Contributor - January 11, 2017

Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.

Jim Dougherty - January 9, 2017

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

Susan Payton - November 16, 2016

Structuring your content can increase the length of time readers engage with it. Here are simple ways to make your content more aesthetically pleasing to readers.

Jim Dougherty - November 7, 2016

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.

Susan Payton - October 14, 2016
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