Dec 5, 2017
Ah, the “boring press release” — we've all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.
Nov 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.
Aug 21, 2017
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.
Jul 25, 2017
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.
Jul 10, 2017
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.
Jul 6, 2017
Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.
Jul 5, 2017
When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?
Jun 27, 2017
In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.
Jun 13, 2017
Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.
May 29, 2017
The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.
May 26, 2017
70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here's how to support a social cause that matters to you.
May 17, 2017
E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?
Apr 26, 2017
Infographic: when PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities.
Apr 21, 2017
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Apr 21, 2017
John Hall's latest infographic shows what consumers are looking for in brands they trust.