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Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the latest product updates.

Jason Edelboim - July 20, 2017

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Anna Marevska - July 19, 2017

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

Cision Contributor - July 18, 2017

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Annemaria Nicholson - July 17, 2017

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]

Julia Rabin - July 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations.

Anna Marevska - July 13, 2017

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?

Cision Contributor - July 12, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.

Emily Stulock - July 11, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.

Susan Guillory - July 10, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day.

When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.

Cision Contributor - July 6, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Susan Guillory - July 5, 2017

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.

James Rubec - July 3, 2017

Cision rang the bell to open trading on the New York Stock Exchange, where as of today, Cision is publicly listed as CISN, signaling the completion of our merger with Capitol Acquisition Corp. III.

Kevin Akeroyd - June 30, 2017

While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

Bruce Kennedy - June 29, 2017

Ben Wyskida, CEO of Fenton PR, and I review the growing popularity of social change communications and the increased opportunities in the digital communications space.

Julia Rabin - June 29, 2017
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