Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.
It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger.
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.
As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons.
Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.
It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.