Influencers

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

Katie Gaab - January 10, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.

Julia Rabin - January 6, 2017

2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year!

Julia Rabin - December 27, 2016

In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.

Julia Rabin - December 22, 2016

Uniquely poised at the helm of this political publication in a time of turmoil, Poppy sat down with us to discuss her experiences, the political communication industry, and the available opportunities for growth and impact in today’s environment.

Julia Rabin - December 16, 2016

This week we sat down with Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, as she explains how she has branded herself and stays focused on her goals to produce smart, timely content.

Julia Rabin - December 12, 2016

Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.

Cision Contributor - December 6, 2016

Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.

Maria Materise - December 2, 2016

ProPublica Senior Editor Dan Golden discusses the future of investigative journalism and the personality traits that best lend themselves to the profession.

Julia Rabin - November 17, 2016

Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.

Julia Rabin - November 11, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]

Maria Materise - November 3, 2016

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

Maria Materise - October 27, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]

Maria Materise - October 20, 2016

Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.

Maria Materise - October 13, 2016
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