Influencers

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Julia Rabin - March 10, 2017

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

Julia Rabin - March 3, 2017

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.

Julia Rabin - February 24, 2017

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

Julia Rabin - January 27, 2017

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

Cision Contributor - January 26, 2017

Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.

Stacey Miller - January 25, 2017

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Cision Contributor - January 20, 2017

Megyn Kelly, Anderson Cooper and Rachel Maddow are some of the top names in political news coverage today. Although it would be ideal to engage with these journalists, chances are you won’t be able get their attention. Instead of targeting only a handful of the most popular names, there are thousands of other journalists you can create relationships with that are reporting on similar topics. Using the Cision Communication Cloud™’s Influencer Search, you can identify influencers discussing key topics that are important to your brand. To demonstrate this, we used the new cloud to discover the top inauguration media influencers you might not know about.

Camille Sheehan - January 19, 2017

This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.

Julia Rabin - January 19, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017
1 2 3 42
Copyright © 2017 Cision US Inc.