Influencers

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017

How to pitch the always-on-the-move travel journalists? Follow these six tips.

Anna Marevska - April 10, 2017

In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Julia Rabin - April 7, 2017

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Cision Contributor - April 4, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Julia Rabin - March 31, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Chris Lynch - March 29, 2017

This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number.

Julia Rabin - March 24, 2017

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Julia Rabin - March 10, 2017

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

Julia Rabin - March 3, 2017

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.

Julia Rabin - February 24, 2017

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017
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