Influencers

Behind the Headlines with Kristin Daher

In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

How the Latest Release of the Cision Communications Cloud™ Helps PR Pros

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

The Case for Customer Service Marketing: Social Media Marketing World Recap

When the most retweeted man in marketing makes a point, you listen.

Behind the Headlines with Sharon Hoffman

Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Infographic: How to Target and Engage Journalists

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Behind the Headlines With Jody Fisher

This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don't always translate to a number.

Behind the Headlines With Anna Yukhananov

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Behind the Headlines with Harjiv Singh

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

Behind the Headlines With Lizabeth Landon Cole

Lizabeth Landon Cole's career in branding and public relations spans 16 years-- from public relations and marketing, to merchandising and design -- for independent brands, media publications and corporations globally. She discusses the lessons and success she's found along the way.

Behind the Headlines With Krysten Copeland

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Behind the Headlines with Shelley Spector

In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

3 Steps to Engaging Influencers on Social

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

4 Ways to Identify the Right Influencers

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Behind the Headlines with MJ Pedone

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

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