Influencers

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Cision Contributor - April 4, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Julia Rabin - March 31, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Chris Lynch - March 29, 2017

This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number.

Julia Rabin - March 24, 2017

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Julia Rabin - March 10, 2017

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

Julia Rabin - March 3, 2017

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.

Julia Rabin - February 24, 2017

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

Julia Rabin - January 27, 2017

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

Cision Contributor - January 26, 2017
1 2 3