Insights

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Nick Bell - July 27, 2017

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]

Julia Rabin - July 14, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

Cision Contributor - June 19, 2017

Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]

James Rubec - June 12, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

Cision Contributor - June 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Cision Contributor - June 2, 2017

Jay Baer explains how to listen to customers and embrace complaints.

Cision Contributor - May 30, 2017

Scott Stratten explains why employee opinions are their own…and a reflection of your brand.

Cision Contributor - May 25, 2017

Neal Schaffer provides insights on how to generate leads from social conversations.

Cision Contributor - May 18, 2017

Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.

James Rubec - May 12, 2017

Airline brand executives are moving toward a better customer experience. Here’s how you can do the same.

James Rubec - May 3, 2017

Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.

Kevin Akeroyd - April 28, 2017
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