Nov 20, 2017
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.
Nov 8, 2017
In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?
Nov 6, 2017
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.
Oct 11, 2017
In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?
Oct 9, 2017
Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.
Oct 5, 2017
Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?
Sep 28, 2017
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.
Sep 12, 2017
Cision® recognizes that communication professionals need to know where earned media is most effective in order to leverage earned opportunities for better results.
Aug 29, 2017
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams.
Aug 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.
Aug 17, 2017
Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.
Aug 16, 2017
Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.
Aug 1, 2017
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.
Jul 27, 2017
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.
Jun 19, 2017
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.