From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
Jay Baer explains how to listen to customers and embrace complaints.
Scott Stratten explains why employee opinions are their own…and a reflection of your brand.
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Video: Cision’s CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.