Nov 13, 2017
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
Oct 3, 2017
According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.
Sep 25, 2017
According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.
Sep 19, 2017
According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.
Jul 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.
Jun 26, 2017
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.
May 11, 2017
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.
May 9, 2017
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
May 2, 2017
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
May 1, 2017
Are you on Facebook Live? In order to increase earned media opportunities here's how to make your video content shine.
Apr 12, 2017
This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword.
Apr 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Mar 30, 2017
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Feb 7, 2017
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
Feb 2, 2017
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.