Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.

Bruce Kennedy - November 13, 2017

According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.

Tony Hardman - October 3, 2017

According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.

Bruce Kennedy - September 25, 2017

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

Annemaria Nicholson - September 20, 2017

According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.

Nick Bell - September 19, 2017

According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.

Nick Bell - September 14, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.

Christina Daves - August 15, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

Jim Dougherty - July 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Jim Dougherty - June 26, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Guillory - May 9, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

Jim Dougherty - May 1, 2017

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword.

Cision Media Research - April 12, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017
1 2 3 34