Social Media

#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.

How to Use Social Media to Find PR-friendly Journalists

According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.

How Journalists Feel About PR Pros

According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.

How to Segment Journalists By Social Media Use

According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.

How to Improve Your Social Media Targeting

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

How to Make Awesome Instagram Posts on Desktop

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.

How to Attract Top-Tier Guest Bloggers to Your Blog

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Social Media and PR – Go Together Like Peanut Butter & Jelly

Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.

How to Create Better Facebook Live Videos

Are you on Facebook Live? In order to increase earned media opportunities here's how to make your video content shine.

Top 10 U.S. Travel Bloggers on Twitter

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword.

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

How To Create Awesome Content with Instagram’s New “Collections”

Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.

3 Steps to Engaging Influencers on Social

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

4 Ways to Identify the Right Influencers

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

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