According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.
According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.