Social Media

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Jim Dougherty - June 26, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Guillory - May 9, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

Jim Dougherty - May 1, 2017

This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword.

Cision Media Research - April 12, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017

Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.

Jim Dougherty - March 30, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.

Jim Dougherty - January 27, 2017

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

Cision Contributor - January 26, 2017

Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.

Jim Dougherty - January 3, 2017

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.

Jim Dougherty - December 19, 2016

Social media has massive power, but it doesn’t get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.

Jeff Barrett - December 12, 2016
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