Trends

Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

Bruce Kennedy - April 27, 2017

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

Cision Contributor - April 21, 2017

Here are three tactics to help you get the most of your martech stack.

Cision Contributor - April 18, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]

Bradley Smith - April 14, 2017

Companies have a story to tell, and the media needs to tell a story. Here’s how to help the media tell a better story.

Jennifer Tolhurst - April 13, 2017

How to pitch the always-on-the-move travel journalists? Follow these six tips.

Anna Marevska - April 10, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]

Bradley Smith - April 7, 2017

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

James Rubec - April 6, 2017

Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.

Cision Contributor - April 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Cision Contributor - April 4, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.

Jim Dougherty - March 30, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Chris Lynch - March 29, 2017

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Camille Sheehan - March 22, 2017
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