The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
John Hall’s latest infographic shows what consumers are looking for in brands they trust.
Here are three tactics to help you get the most of your martech stack.
Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]
Companies have a story to tell, and the media needs to tell a story. Here’s how to help the media tell a better story.
The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.
When the most retweeted man in marketing makes a point, you listen.