Trends

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.

Cision Contributor - September 6, 2017

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Annemaria Nicholson - May 3, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

Bruce Kennedy - April 27, 2017

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

Cision Contributor - April 21, 2017

Here are three tactics to help you get the most of your martech stack.

Cision Contributor - April 18, 2017

Academic whitepapers regarding investor relations tend to disappoint me. The lionshare I have read (or snoozed through) are invariably based […]

Cision Staff - April 14, 2017

Companies have a story to tell, and the media needs to tell a story. Here’s how to help the media tell a better story.

Jennifer Tolhurst - April 13, 2017

How to pitch the always-on-the-move travel journalists? Follow these six tips.

Anna Marevska - April 10, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice […]

Cision Staff - April 7, 2017

Insights from today’s Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.

James Rubec - April 6, 2017

Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.

Cision Contributor - April 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017

The latest release of the Cision Communications Cloud™ is designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media.

Cision Contributor - April 4, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017
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