The Future of PR and Social
Software is Here

Cision, Vocus and Gorkana Group Join Forces

PR has expanded. Traditional PR is just one part of our job, but now our roles also include digital, social and content – with a new emphasis on measurement and analytics.

By joining forces with Vocus, Cision is ushering in a new era of communication. Throughout the entire communication spectrum – including discovering, engaging and analyzing – we now provide solutions to serve your complete workflow.

Cision customers, like you, have already begun experiencing some of the benefits of this integration. For example, you can access the premium edition of Help a Reporter Out (HARO) and PRWeb, two of Vocus’ most popular services. Also, please note that you can remain on your current platform into 2016.

As we focus on the intersection of content marketing, PR and social, the combined company will continue to invest in the communication space to serve the PR and communication professional’s complete workflow. We look forward to sharing updates and enhancements with you!

Got questions? Check out our FAQ or contact your account executive.

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Frequently Asked Questions

Got something specific on your mind? It may be helpful to read through the most common questions we hear about the combined company.

What happened?

Cision, Vocus and Gorkana Group joined forces to usher in a new era of PR and social software.

Why did Cision, Vocus and Gorkana Group become one?

By joining forces with Vocus and Gorkana Group, Cision is uniquely positioned to raise the bar and provide better tools and services for PR professionals, digital marketers and other communicators. This news, combined with the recent acquisition of Visible Technologies, creates a comprehensive solution for tracking and analyzing earned, owned, and paid media that elevates brands and drives business results.

How does this impact my platform? Is my CisionPoint going away?

There are no immediate changes to your products, services, support or your contacts. We have officially announced that we’re continuing to support CisionPoint and Vocus PR Suite into 2016. In addition, your account representative will remain the same. 

Am I going to lose direct support? How will this affect our customer service?

Cision and Vocus are both known in the industry for their strong client services teams. You will continue to receive the same high-level of support you’ve come to expect from us. Your account representative will remain the same.

Demonstrate ROI

Metrics

How will this affect system performance?

You can remain on your current platform into 2016. We will continue to support it, so you should expect the same high level of performance.

Additionally, Cision and Vocus customers are already experiencing some benefits of this new relationship. For example, Cision users received access to the premium edition of Help a Reporter Out (HARO) and PRWeb, two of Vocus most popular services. Similarly, Vocus users can access premium news content from LexisNexis, building on a relationship Cision established in 2012.

Will I still have a direct client services representative?

Yes. Your account rep will not change.

Do I call a different number for support?

No! If you have a question or need some help, call the same number you’ve been calling.

Will data quality suffer?

No. Data, service, and software performance will continue to remain high. Cision and Vocus are both known for their high-quality data and system performance. The combined entity will continue to deliver the same level of quality.

Why Cision and not Vocus?

Given the strength of both companies’ brands and legacies, determining the name for the combined entity was no easy task. Cision is widely recognized as being a trustworthy, reliable, innovative company. When we were determining whether the new entity would be known as Cision or Vocus, our decision-making was informed by extensive research. The findings nudged the executive team toward Cision as the official name of the combined organization.

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