Evaluate media KPIs that affect your brand’s value–and compare it to competitors – so you can maximize reputational impact.
Determine reputation drivers
Our analysts work with you to establish a brand health baseline, identify and measure key reputational drivers for your brand and develop benchmark comparisons to illuminate brand performance in the context of sector or macro-environmental trends.
Explore geographical differences
Reputational drivers may differ across markets around the world: influencers have different perspectives, and customers may react differently based on cultural expectations. Cision’s global perspective can help you identify and understand regional differences in coverage and attitudes.
Build better benchmarks
Cision analysts data mine omni-media, global coverage to inform measurement methodologies, such as reach, PR Recall™ and sentiment. These measurements produce superior competitive and historical benchmarks that allow organizations to better evaluate media campaigns.
Our services help organizations achieve sustainable, ongoing historical comparative benchmarking. A consistent and trustworthy voice for an unbiased comparison can be delivered through periodic reports and briefings, as well as through updated digital dashboards.
Meet Our Lead Analysts
Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.
Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.
For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.