Build reputation by amplifying placements, identify threats before they do harm and listen to understand how your audience perceives your brand.

Gain Consumer Insights

Understand your audience

Gather valuable consumer insights by monitoring what people share and say on social media–and who and what influence the conversation. Profile customer needs, understand variances by market or region and identify new opportunities.

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Maintain a Positive Brand

Monitor brand health

Define media KPIs that show brand value—and compare it to competitors—so you can maximize reputational impact. Establish a brand health baseline with advice from expert analysts and continuously monitor your brand with unbiased data.

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Create Brand Advocates

Build brand loyalty

Turn customers into brand advocates with insights from our expert analysts. Identify messaging that resonates, opportunities to outshine competitors and experiences that drive sharing—so you can better manage your brand.

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Mitigate crises

Ensure brand health by spotting issues before they do harm. Cision Global Insights helps identify crisis mitigation opportunities, pinpoints factors causing damage, analyzes social media reaction and finds messaging that resonates.

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Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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