Take advantage of emerging forces, adjust current tactics and create more effective media strategies by understanding how the market views your competitors.

Listen to market talk about competitors

While it’s important to know who’s in the spotlight, it’s equally important to understand why. We help organizations obtain actionable competitive intelligence from social conversation and news coverage to better position their brand within or across media channels.


Identify Cultural Values

Explore global sentiment

Different market segments value different brand attributes. Cision analysts develop briefings based on a faceted, multi-segment approach that surfaces comparative insights from diverse demographics and regions.


Gain Continuous Access

Track important criteria

Keep your finger on the pulse of the conversation and competition. Combine our award-winning technology and Global Insights to provide continuous access to track the criteria that matter.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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