Gather valuable, organic consumer insights by monitoring what people are sharing and saying on social media–and who and what are influencing the conversation.

Understand the voice of the customer

You can learn a lot about your customers by the language and phrases they use to express themselves on social media. Cision Global Insights can aid you in profiling your customers’ needs and understanding how they vary by market or region, and across languages.


Follow Online Conversations

Unearth brand experiences

Shared customer experiences and opinions expressed on social media drive and influence consumer purchasing decisions. Stay in the know about the online conversation around your brand.


Leverage Demographic Data

Explore customer desires

Insights can be gained from how a consumer moves from “need” to “purchase” on varying levels. Buying signals and associated drivers can be aggregated at the market level, or segmented based on a variety of demographic facets, helping organizations target and leverage messaging for greater effectiveness.


Find New Opportunities

Tap into serendipity

Mining for consumer insights has led to the launch of new products and the targeting of new segments. We help your brand find new opportunities by isolating the themes that your defined market segments find most engaging.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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