Uncover key conversations, identify competitor strengths and weaknesses, and quantify your brand’s effectiveness—so you can strategize with confidence.

Gather Intel

Gain competitive intelligence

Develop impactful strategies, adjust course and drive results with insights into how the market views your competitors. Our expert analysts track thousands of conversations to help you see what is capturing attention—and why.

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Get insights into consumer behavior

Use social conversations to understand how customer needs vary by market and region. Whether launching a new product, targeting a new audience or refining messaging, Cision Global Insights helps you develop a winning strategy.

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Create Brand Strategies

Command your brand

Strategically manage your brand with our Global Insights team. Use customized insights to identify what drives sharing among your audiences, spot opportunities to outshine competitors and create messaging that resonates with customers.

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Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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