When a crisis arises, Cision Global Insights helps gauge the impact on your brand, monitor consumer reaction and identify potential crisis mitigation paths.
Identify a crisis in the making
Social media informs traditional media, and traditional media powers social. Cision analysts’ holistic, omni-channel approach spots emerging issues on social before a crisis develops or escalates.
Understand the evolution
Across social and traditional media channels, we help you pinpoint damaging aspects of the situation, from the voices involved to specific escalation points. An educated crisis management strategy allows organizations to more effectively move to crisis resolution.
Mitigate the damage
An effective crisis response is both consistent and nimble. Cision’s analysts work with your teams to identify messaging that resonates, as well as the channels where it has the strongest impact.
Meet Our Lead Analysts
Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.
Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.
For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.