Cision Global Insights makes it easy to target the influencers who matter most by channel, determine how to engage with them and evaluate the impact of those interactions.

Target influencers with impact

The loudest voice is not always the most influential. Cision analysts combine our scores with an understanding of your business to identify which influencers to target.

Implement influencer outreach

Influencers have expertise, biases and preferences. Use Cision analysts to inform campaign strategies that lead to conversations that produce results.

Analyze effectiveness

Use Cision Global Insights to track success with the influencers you’ve targeted. Understand traction, and where you missed the mark to improve your approach.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.