Marketing effectiveness briefs written by our analysts tap deep into social media to provide you with feedback and insights as you run campaigns, ads and launches.

Know what resonates

Did your new ad or product launch spur social shares or comments? Find out whether your campaigns had an impact with consumers on social media to understand if your message is resonating within one or all of your audience segments.


Evaluate your impact

Evaluate more than conversational volume to understand the true impact of your marketing programs. Our analysts segment social conversations across audiences, demographics and themes to measure the media impact of your marketing campaigns.


Identify Traction Problems

Adapt and adjust

Discover what’s not working to minimize lost time and investment. Cision analysts create reports, briefings and readouts that help identify traction problems early so that you have more time to course correct and maximize returns.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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