Social, print, broadcast and online media analyses support channel-specific and multi-channel recommendations and performance metrics to model your marketing mix.

Get more for your spend

Consumers are bombarded with messages across all media channels. So which should you invest in? We help you understand what messages and channels resonate with your audience so you can best leverage your marketing budget to the channels that drive revenue.

Manage Media Strategies

Feed our data into your modeling

The Global Insights methodology was designed specifically to represent the peculiarities of media strategies in marketing mix models, quantifying how positive and negative content is remembered across multiple media channels from social to broadcast to print. Clients can more effectively manage their media mix strategies with global, multi-channel performance metrics.

Allocate Resources

Continuous tracking and integration

Cision’s media measurement briefings and dashboards inform marketing mix models, while providing a consistent and trustworthy data source for an unbiased comparison. A more educated marketing mix model allows clients to more effectively allocate budgets and resources.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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