With Cision Global Insights, you can take your market education strategies to the next level by understanding who is talking about your products and what they are saying.
Mainstream or multistream
No longer constrained to inclusion solely in journals and the business press, conversations around pharmaceutical and biotech companies and their therapeutics are regularly found in mainstream and social media. An effective omni-channel strategy is informed by understanding the relevant outlets, social networks, influencers and themes encapsulating your brands.
Know customer perception
When patient education is part of your media strategy, Cision analysts can inform and benchmark your strategies through faceted, multi-segment mining of conversations across traditional, online and social channels.
Mine the conversation
Political, economic and cultural forces affect your company’s revenues, brand and valuation. From biotherapeutics to alternative medicines, Cision Global Insights helps global organizations identify and evaluate emerging themes within a defined market segment or across numerous segments.
Meet Our Lead Analysts
Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.
Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.
For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.