By evaluating how news and social media coverage drive and hamper corporate reputations, we help financial institutions unlock a material differentiator – customer experience.
Focus on customer experience
In the highly competitive financial sector, customer experience is paramount. Cision analysts work with you to identify and measure key experiential factors that inform your media and social campaigns.
Manage a crisis
Trouble happens. When it does, Cision analysts can help you more effectively manage your strategy by evaluating the effectiveness and authenticity of your message.
Understand regional concerns and preferences
Client expectations and sentiment differ by region and product line. Cision analysts are attuned to these nuances, allowing us to narrow in on individual client segments or summarize diverse perspectives across multiple segments.
Meet Our Lead Analysts
Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.
Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.
For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.