Media measurement and analysis arm the travel and hospitality sector with insights on traveler key purchase criteria as well as reputational drivers affecting brand loyalty.

Uncover key purchase criteria

Word-of-mouth recommendations influence consumer and business purchasing decisions for the travel and hospitality industry. Going beyond counting mentions, our teams help you isolate guest experiences that have a lasting impact on repeat business and referrals.


Craft Targeted Messaging

Understand travel preferences

Traveler expectations can vary dramatically. Cision analysts sift through millions of conversations to produce insights based on your targeted traveler segments. This in turn allows you to craft messaging that engages more effectively with your diverse audience.


Identify Improvement Areas

Improve customer experiences

The bar keeps getting raised. Competitive benchmarking and trending analysis help both global and regional brands identify opportunities to improve their service mix.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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