Go beyond cost-center metrics to build an effective strategy.
Illustrate real PR ROI
Our methodology allows you to demonstrate value to decision makers by clearly articulating campaign KPIs and reputation impact across audiences from Main Street to Wall Street.
Refine your goals
Competitive benchmarking allows you to isolate campaign and media strategy against broader industry or macro-industry trends. The resulting insights empower organizations to rapidly course-correct or seize opportunities before others do.
Explore your reach
Media mentions and share of voice are only part of the story. Cision Global Analysts deploy advanced methodologies - including our proprietary PR Recall™ - that allow clients to understand not just what’s being said but how likely it is to be seen and remembered.
Understand regional variants
Find out how your brand story and efforts resonate at a regional level by exploring perception and cultural differences in coverage and consumer attitudes.
A step ahead
Cision’s detailed studies and reports provide thoughtful perspectives on media strategies. Many clients supplement these reports with digital dashboards, which provide updated measurements on the performance metrics that are most important to that individual client. No matter your requirements, Cision provides the right tools for the job.
Meet Our Lead Analysts
Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.
Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.
For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.