Our clients need to create content that engages target audiences, triggers conversations and measure its effectiveness with social media analysis.

Find the right platforms

Our teams work with you to determine which social platforms matter to your audiences and the types of content and engagement that have the most impact in those platforms.


Identify Influencers

Target your niche

Social media strategies become more effective when you can identify appropriate influencers driving conversation about your brand or category. Cision’s research moves beyond follower counts to uncover community engagement and activation capabilities that directly impact your brand.


Find Communities

Engage more effectively

Cision’s multi-segmented research identifies relevant themes to influencers and communities. Social engagement becomes more effective when you are participating in conversations that matter to your audience.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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