Our Global Insights team identifies the experience your customers are having with your brand and how they’re sharing that across all media channels to build strategic brand management.

Understand relationships

Our analysts help you identify the customer experiences that are driving them to share on social media, inclusive of sentiment, topics and the overall emotion your brand incites. Obtain these insights when needed or receive them in real time via our customized dashboards.


Analyze Conversations

Differentiate your brand

We analyze conversations across your industry, building benchmarks and identifying opportunities for you to outshine your competitors.


Create a Strong Customer Base

Build brand loyalty

We identify the messages that resonate with your customers, so you can adjust your brand strategies and tactics to build a strong, loyal and advocating customer base.

Meet Our Lead Analysts

Mathilda Joubert

Mathilda has more than 13 years experience in developing and managing complex multi-country measurement programs for global organizations. She serves as a Cision Insights Vice President and consults with automobile manufacturers, biotech and pharma companies, and non-profit organizations.

Craig Mitchell

Craig has more than 20 years’ experience in communication managing large-scale PR and measurement programs for top-tier clients in the financial services, consumer goods and technology sectors. He currently serves as an Insights Vice President with the Cision Global Insights group.

Michelle Vangel

For more than 15 years, Michelle has helped clients harness the power of social and traditional media to achieve business results. She currently leads the Travel/Hospitality vertical team as Insights Vice President.

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