GR & PAC
We chose Cision because it offered a fully-integrated package of monitoring, analytics and a media contacts database. We could not find a similar platform that provided all of these services and that does a better job at finding our media mentions.
Communication professionals face increasing challenges in delivering successful programs due to the fragmentation of media, growing power of social influencers and rising consumer distrust of traditional media. The communications world is growing more complex, yet, the opportunity for communications professionals armed with data is actually growing.