By streamlining your media coverage, showcasing the impact of your news and gauging the contribution of a specific campaign or your entire media program, Cision demonstrates the value and credibility of your team to senior stakeholders.
Simplify your solution
Get incisive analysis that is simple to read and understand. Cision manually curates news stories based on your specifications, cutting through the overload of information with Executive News Briefs. Let our dedicated analysts review your coverage—social, print, broadcast and online—and deliver only the most relevant news.
Curate the information that matters
Sort and classify your news by competitor, business unit, messaging, spokesperson or any other category. Our news editors manually score articles on a three-point sentiment spectrum—positive, neutral or negative—so you can understand your brand’s perception in the marketplace.
Receive media analysis briefs that measure the popularity and resonance of your company, competitors or industry. Use coverage analysis to quickly identify trends, develop business objectives and note the leading voices in your space for future campaigns.
Keep your employees, executives and stakeholders updated on company and industry news with daily, customized e-briefs.
Establish key performance indicators
Our manually compiled quantitative reports allow you to compare month-over-month and quarter-over-quarter news results, including KPIs and Media Analysis. Deluxe reports provide additional information, including an Executive Summary, Competitor Analysis, Social Media Analysis and more.