Measure your distributions and coverage results—so you can prove the worth of your PR efforts.
Quantify your efforts
Demonstrate the value of every press release and gain insight into who’s seeing your story. Receive reports that show where your press release appeared and how to interpret impressions. Or, easily create reports summarizing your coverage.
Improve your strategy
Receive detailed opt-out information and uncover who opened your emails to better understand your audience and target more effectively.
Gauge audience sentiment
Compare distribution results of different releases to gauge reception from your audiences. Review overall tonality toward your company, brand or product within the coverage received.
Cision helps us track coverage better, respond quickly to opportunities and challenges and report promptly to our management. Its ability to deliver hard-copy clips, international monitoring and analysis is also critical. Cision helps us cost-effectively integrate the ways in which we monitor coverage.