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Cision Resources

The world’s communicators stay informed with thought leadership from Cision. Our library of resources—including tip sheets, white papers, recorded webinars and case studies—provide professional know-how and successful campaign strategy for a media landscape that’s constantly evolving.

Featured Case Study

JetBlue Airways

JetBlue was looking to consolidate five separate PR software solutions into a single one that would allow the company to save time by eliminating the need to shuffle between multiple platforms.

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Featured Article

Why Content Marketing Is Evolving PR & How to Evolve with It

The evolution of content is triggering a need for content marketing strategies that will utilize the resources readily available to PR professionals.

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PR Resources

Sharing your story with the people who matter

Need tips on how to pitch journalists and bloggers, find the right social influencers or even how to tell and position your story? We’ve got the best practices for your PR campaigns, from plan to launch.

Building an audience for your brand

Whether you’re using content marketing to surface new audiences, event marketing to attract prospects or direct marketing to convert sales, Cision has advice for every walk of digital communications.

Cision Marketing Resources
Social Media Resources

Using real-time platforms to connect and listen

Not sure how to leverage existing and emerging social networks, keep fans and followers engaged or deal with detractors? We can guide your organization in establishing an effective social media strategy.

Optimizing and measuring your content and reach

Want to know if your brand is being seen online and how your campaigns are performing? Cision has the resources to help you improve visibility and meet your benchmarks.

SEO & Analytics Resources
Cision Case Studies

Learn how Cision software helps brands like yours

Whether you’re looking for social media monitoring, press release distribution or a vast content marketing software solution, we have you covered. Browse a few recent case studies on how Cision has helped power stories.

Give students practical experience

Cision has the software, resources, connections and curriculum that students need to succeed—giving tomorrow’s PR professionals academic and real-world experience before they even start their careers.

Cision University Program

Looking for a specific type of resource?

Cision offers all kinds of white papers, tip sheets, case studies, webinars and more. Use the menu below to search.

Featured Tip Sheet

10 Tips to Engage with Your Audience via Social

Engaging with your audience is made easier than ever through the use of social media. However, this audience has high expectations.

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Make Cision Software Work for You

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