While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.
With fewer eyeballs on network television or reading newspapers, marketers need to draw attention to their brands where people are paying attention. Today, that’s live sports.
Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists’ attention with your news!