2017 Global Comms Report: Challenges and Trends
From analytics to content, results from the recent Cision®/PRWeek global survey shed light on the steps necessary to elevate comms’ standing in the C-suite.
Earned Media Influential in Performance Marketing
More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investments in paid media. According to a new survey conducted by Demand Gen Report, nearly half of B2B marketers have increased their earned media spend over the past year.
Health Pitching Kit
Forging relationships with health influencers and trendsetters is a crucial element in delivering your stories to target audience members.
Tech Pitching Kit
Leverage the Tech Pitching Kit to team up with trusted publications and blogs to spread the word about your brand.
How Mature Is Your Earned Media Measurement Strategy?
Communicators now have the power to measure the financial impact of their efforts. How does your strategy stack up?
How to Drive Revenue Growth With Earned Media Measurement
Summary Gone are the days when you’d have to rely solely on metrics like reach or discredited calculations like Advertising […]
Media Relations Hacks: Getting Your Share of Media Coverage
Scuttle the antiquated practices most brands are relying on, and replace them with innovative approaches that'll win you visibility and attention.
Breaking Down the 2017 Global Social Journalism Study
Social media is transforming the way we share and consume the news. But are the journalists you're targeting truly embracing and being impacted by it? Join industry leaders from the Daily Beast, Flatiron Communications, Burson-Marsteller, Bloomberg, and Cision as they discuss the groundbreaking findings of our 2017 Global Social Journalism Study. Register now!
5 Media Relations Hacks to Get More Coverage
In the next few minutes, I have two things I want to help you do: First, I want to give […]
2017 Global Social Journalism Study Interactive Quiz
The latest Cision Communications Cloud™ feature enhancements are designed to better enable communicators to identify influencers, craft and manage campaigns, and attribute value across relevant communications channels.
2017 Global Social Journalism Study
Nearly half of journalists can’t do their work without social media, but 51% feel fake news is a serious problem.
Don’t Feed the Trolls: Building a Plan to Mitigate Negative Social Interaction
View the webinar to find out how to empower employees to rapidly & effectively respond and engage with negative feedback in any digital or Social Channel.
Fashion and Beauty Pitching Kit
Cision's Fashion Pitching Kit is just in time for Fashion Week, to help you reach relevant trendsetters and get the coverage you need for your story.
Online Discoverability Survival Kit For Small Businesses
The key to great online discoverability is to deliver your stories to your brand's target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.
The Art of Influencing Influencers
Join our expert panel as we talk about how communications professionals can better target and identify influencers, better engage and build longer term relationships, and deliver measurable results.
10 Ways to Promote Your Event
Multichannel event promotion is the key to reaching your desired audience and attracting the best attendees to the event.
Influencer Targeting Pitching Guide – 2017 Holiday Gift Guide
Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Holiday Gift Guide Pitching Kit will connect you with influencers who can help promote your brand.
How To Create a Powerful Public Service Announcement
If you’re brainstorming a public service campaign, or simply want tips on how to better connect with audiences then consider the following best practices.
Quick and Easy Guide to Sharing Your Press Release with the World
Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.
Social Media and IR: Rules and Best Practices for Publicly Listed Companies
Social media allows public companies to interact with shareholders. Nearly 80 percent use social media, but don't have policies or understand the value.
HARO Best Practices for Journalists, Bloggers and Brand Communicators
Help a Reporter Out (HARO) is an invaluable service for reporters, bloggers and brand journalists who are looking for qualified sources to feature in their content. Help a Reporter Out (HARO) is an invaluable service for reporters, bloggers and brand journalists who are looking for qualified sources to feature in their content.