Influencer Targeting Pitching Guide – Holiday Gift Guide
Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Holiday Gift Guide Pitching Kit will connect you with influencers who can help promote your brand.
How To Create a Powerful Public Service Announcement
If you’re brainstorming a public service campaign, or simply want tips on how to better connect with audiences then consider the following best practices.
Quick and Easy Guide to Sharing Your Press Release with the World
Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.
HARO Best Practices for Journalists, Bloggers and Brand Communicators
Help a Reporter Out (HARO) is an invaluable service for reporters, bloggers and brand journalists who are looking for qualified sources to feature in their content. Help a Reporter Out (HARO) is an invaluable service for reporters, bloggers and brand journalists who are looking for qualified sources to feature in their content.
Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.
Earnings Checklist: Best Practices for Preparing Your Earnings Release
While you’re wrangling the data and crafting your message, don’t forget to take a few minutes to check off the necessities. Doing so will ensure you meet disclosure requirements and make your release easy to understand.
2017 Travel Pitching Kit
Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.
Power Your Story With Data-Driven Communications
While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?
The Cision 2017 State of the Media Report
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
The 5 Truths of Modern Media Targeting
The combination of the right message, strategy and technology can take your influencer strategy from complicated to coordinated. Learn how to target influencers and leverage them more effectively.
Cision Communications Cloud™: Uncover Your Audience’s Influencers!
How will your branding engage influencers this year? Join Cision’s Valerie Lopez and Stacey Miller to learn how to identify the right influencers for your brand!
Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
Join Cision and Sodexo as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Major League Insights Into Baseball’s Social Media Fans
Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.
Master the Mix: Amplify Your Campaign Results With Earned Media
Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media," the latest white paper by Ken Wincko, Senior VP of Marketing, at Cision.
Top 100 2016 Election Journalists, Editors and Influencers
In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.
Measuring The Value of an Integrated Communications Strategy
Watch Cision, TD Bank, and Newmont Mining outline the step-by-step process of using AMEC’s new framework in their campaigns.
The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand's target audiences.
The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.
How Influencer Marketing Fits Into the PESO Model
A step-by-step guide showing how to calculate PR’s real impact, going beyond vanity metrics to its bottom-line results.
The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.