How to Measure PR in a Multi-Touch Attribution Model
Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.
Crush Crises Before They Spread
Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.
How to Replace AVE for Modern PR Measurement
Want to replace AVE and take your seat at the table? View Cision’s “How to Replace AVE for Modern PR Measurement” now!
Film School: How to Use Video for PR With Matthew Schwartz
Get the latest video best practices—from creation and distribution to platform customization and measurement.
The New PR: Integration Strategies That Work
Go beyond piecemeal PR strategies and integrate with help from Cision's SVP of Digital Content Heidi Sullivan and SVP of Product Marketing Scott Livingston.
2015 Nonprofit PR Kit
Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.
Improve Live Events With Social Media Correspondents
Learn how to leverage social media correspondents with Cision’s latest tip sheet “Improve Live Events With Social Media Correspondents.”
Outside-the-Box Content Marketing For PR
Want to increase mindshare and loyalty? Incorporate new practices into your established content marketing strategy.
E-Book: A Roadmap to Multimedia Storytelling
Martin Waxman, CEO of Martin Waxman Consulting, investigates the way storytelling—and sharing—has changed from the first self-portrait in 1839 to the introduction of YouTube, Instagram, and Snapchat in the 2000s.
How to Build and Evangelize Your Community With Word-of-Mouth Marketing
Word-of-mouth marketing is the original social media. Discover how to sustain an organic word-of-mouth marketing strategy to meet your business goals with tactics from our free white paper.
Zombie Loyalists: Mobilizing Advocates to Benefit Your Brand
With so many brands jockeying for consumer attention, how can yours stand out? Build a loyal customer following that does PR and marketing for you.
State of the Media 2015 Report
Cision’s free State of the Media 2015 Report highlights the biggest trends directly impacting the media industry, showing you the changes, technologies and initiatives affecting those who tell your brand’s story.
Drive Placements With Targeted Media Outreach
Tired of reporters ignoring your news? Generate coverage by delivering the right pitches to the right reporters at the right times.
The Practice of Slow PR: How to Build Relationships With Reporters & Secure Media Coverage
Want to succeed in the fast-paced public relations world? Go slow. Slow PR emphasizes efficiency and targeted approaches to create a better media relations program.
10 Do’s and Don’ts of Media Pitching
Technology makes it easier than ever to pitch reporters. But not all outlets are ideal for your brand. See how to target your media outreach and drive more coverage.
Engage and Influence Consumers on Visual Social Media Channels
Every communicator wants to increase reach, sway journalists and influencers, and achieve greater mindshare with target audiences. But how do you do that in a digital age that increasingly requires visual content?
13 Tips for Engaging and Influencing Consumers With Rich Media Content
We live in a social network-driven world that increasingly revolves around video, audio and images. Communicators must use audio and visual content to attract and retain audiences—and ultimately, succeed online.
PR Tech: What’s in Store for 2015?
So much is changing. Data is creating new ways to measure PR; social media tools pop up almost daily; and resources for easily creating visual media have arrived.
Tool School: PR Success in 2015
With so many PR tools vying for attention, how do you choose the right ones? Equip yourself for success in 2015 using an unbiased analysis of PR's top tools.
Writing Rules in PR
Twitter streams. Clickbait headlines. Gifs. Does writing seem too ordinary? Learn how to choose words well, write with economy, and tell true stories well.
Master PR Measurement
As a PR pro, you need to know how to measure public relations. Kami Huyse can help you create a winning measurement strategy.