Tips for Building Stronger Relationships and Increasing Your Media Coverage
Get an inside look at campaign tweaks that can reap big rewards to land your clients in top outlets.
Fans vs. Influencers: Which is Better for your Brand?
Social media trainer, consultant and author of Think Like a Rock Star, Mack Collier brings you his expertise on finding the right audience for your brand.
How to Build an Integrated Communications Strategy that Works
Learn functional ways to get your organization’s message heard above the noise and measure the success of communications campaigns against business objectives.
Using Cision’s Social Tools to Boost Your Digital PR Strategy
Social. SEO. Content Marketing. They all need to be a part of your digital PR strategy but do you have the right tools to help?
Content Marketing for the PR Professional
Learn how to reach new, highly-engaged audiences, increase traffic to your blog, generate more impressions to articles about your brand, or simply acquire more leads.
Discover the “New” Media Relations
Cision recently launched a new, improved way to search, giving you the best real-time searching capabilities, including the ability to search your contacts' Twitter feeds by keyword.
A Look at PR Trends: Current Tactics and Emerging Strategies
As technology changes, so do consumers' consumption habits. Join us as we discuss new ways to overcome these obstacles.
AMEC WEBINAR: Going Global—Serving Clients With International Content
Join us for a practical consultation exercise that will cover the following issues of accessing content across borders.
6 Tips on Becoming a Guest Blogger
Andy Crestodina talks about how guest blogging can be one of the simplest and easiest ways to drive traffic to your brand’s blog or website – if you do it right.
6 Tips to Help Amplify Your Content
Tips to get your story to your target audience: As PR pros and marketers we need to deliver our content to our target audiences where they are, and can no longer assume that they will come to us.
How PR Pros can Earn (and Keep) the Respect of Mom Bloggers
A Mom Blogger writes about life’s most important, challenging and rewarding job. PR people who commit to approaching her with the respect she commands help her help her readers – and earn the respect and customer loyalty they deserve.
The Professional Communicator’s Guide to Copyright Compliance and Fair Use
Free webinars from Cision on topics relevant to PR professionals: social media, media measurement, targeting the media, and more.
How to Identify the Influencers You Need to Engage
Not long ago, when you had to target the media for a public relations campaign, you knew exactly what to do: look up all the publications serving your market and start working through a contact list of editors.
Press Release Distribution: When in Doubt, DON’T Send it Out
More than ever before, research and targeting are essential for PR professionals in building media relationships and getting the best results.
7 Tips on Writing a Compelling White Paper
How to create content that won't be overlooked in a marketplace saturated with white papers, tip sheets and ebooks.
Spinning Your Ed Cals Into Gold: Top Tips
How to transform your editorial calendar information into a strategic media plan.
10 Tips for How PR Pros Should be Using Social Media
Tips from journalists at Columbia University, The New York Times, USA Today and more!
10 Tips for Getting Your Pitches Read—and Reported
Tips from journalists at The New York Times, USA Today and more!
10 Tips for Telling Your Brand’s Story
The best way to tell your story is to let key influencers spread it for you. Cision provides some tips for getting your story noticed on the social web and in search engines.
The Wonder of Webinars: How to Execute a Successful Event
Contrast with a webcast, in which the data transmission is one way and does not allow interaction between the presenter and the audience.