Instead of people finding news, news must now find people.

According to current research, 25 percent of consumers who complain about products on Facebook or Twitter expect a response within one hour. The high volume of content on social media platforms and the high expectations of your audience mean you’ll need top-notch tactics and strategies to be heard and to keep everyone happy and engaged. Follow these guidelines to lift your engagement and make social work for you.

We are at the end of the era where news is an event. We don’t always sit down to watch the 10 o’clock news, and fewer people are reading newspapers each morning. Instead of people finding news, news must now find people.

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