Public relations is already complex. But when asked to prove its impact, communication professionals often feel overwhelmed with what to track and how.
But it doesn’t have to be so difficult.
Cision’s free “9 Ways to Show the Value of PR” tip sheet helps you understand the output of your efforts by showing you what to track, why those numbers matter and how to set yourself up for success in the near and long terms.
Get our free resource to learn how to:
- Identify factors integral to success and understand their impact
- Track the value of individual campaigns as they unfold
- Accurately gauge success using relevant benchmarks
- Demonstrate value relative to company and department goals