How to Engage and Activate Your Audience With Podcasting
New technologies have made podcasts easier to create and consume. It’s good news for PR pros and communicators. With podcasts, you can reach an audience that is tuned in to only you.
To accomplish that, you’ll need to know the ins and outs of podcasting. Cision is here to help with our tip sheet, “Podcasting Best Practices.” Learn about the growing demand for on-the-go content as well as how to:
- Take podcasting to the professional level with the right tools and format
- Drive initial engagement and ongoing interest through promotion and distribution
- Benchmark efforts to meet audience demands and brand objectives