If you don’t have an integrated communication strategy, you’re actively limiting your outreach’s impact.
To grab and keep your audience’s attention and trust, you need to merge influencer marketing with paid, earned, shared and owned content. But how?
Cision’s free guide shows you how to adopt and integrate multi-channel campaigns to connect with the people your audience already listens to.
The “How Influencer Marketing Fits Into The PESO Model” tip sheet will help you:
- Identify the four media types integral to PR success
- Build influencer relationships and amplify the results
- Craft standout messages across all channels
- Visualize how to implement PESO with case studies, and more!