Create a sustainable, healthy public relations program with Cision’s K.C. Brown and Lone Rock Strategic Communications’ Chris Schein.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to engage influencers on social and connect with your audience.
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. Join Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
Is your enterprise organization's content strategy driving results? Watch the free, on-demand webinar with Convert's Bernie Borges, 3M's Carlos Abler and Cision's Caitlin Jamali to learn how to create a central, enterprise-wide content strategy that will help you reach your audience on social and other platforms.
Big data can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
In this transformative election year, you need to do more than just get people to read your PAC communication. You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
Strengthen your pitches and score coverage by learning the new rules of media pitching. Join acclaimed pitching coach Michael Smart for this webinar.
If your content doesn't provide value, your target audience won't buy. Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
If you don’t have the right resources, your brand can’t defend itself against a crisis. So how can you quickly and confidently take control of a developing situation?
Don’t let the end of the year be an excuse to slack off on your content efforts. Start 2016 strong with a killer content plan. Join Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, to find out how having strong content can position your brand as leader in your industry.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch. Ian Greenleigh will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Every day, PR, content marketing and social media are evolving, and the lines between them are becoming indistinguishable. If you don’t adapt to this changing communication landscape, your brand will suffer. Get ahead of the competition with Cision’s Natalia Dykyj.
Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrate with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions.
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Facebook Likes look great, but they don’t mean much unless they drive leads and sales. So how can you turn Facebook fans into paying customers? Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? Marketing technology expert Ian Cleary discusses the top tools and tactics to help improve your content marketing strategy.
Find out what metrics showcase success at AMEC Measurement: The Metrics That Matter, where top communication professionals will discuss how to properly measure your PR efforts.
Join Gary Vaynerchuk, business builder and owner of VaynerMedia, as he explains the do’s and dont’s of measuring social ROI. In this on-demand webinar, Gary will discuss how companies can truly measure their social strategies and do away with meaningless vanity metrics.
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Your audience craves content, and they don’t always have time to sit down and read a blog or watch a video. Podcasts give your audience an easily accessible, on-the-go option. Discover the best podcasting strategies for your brand with the host of MarketingProfs’ Marketing Smarts podcast Kerry O'Shea Gorgone.