Upcoming Webinars and Events

Facebook Likes look great, but they don’t mean much unless they drive leads and sales. So how can you turn Facebook fans into paying customers? Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
October 8, 2015 - 2:00 PM ET
Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrate with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions.
October 13, 2015 - 1:00 PM ET
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
October 20, 2015 - 2:00 PM ET


Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? Marketing technology expert Ian Cleary discusses the top tools and tactics to help improve your content marketing strategy.
Find out what metrics showcase success at AMEC Measurement: The Metrics That Matter, where top communication professionals will discuss how to properly measure your PR efforts.
Join Gary Vaynerchuk, business builder and owner of VaynerMedia, as he explains the do’s and dont’s of measuring social ROI. In this on-demand webinar, Gary will discuss how companies can truly measure their social strategies and do away with meaningless vanity metrics.
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Your audience craves content, and they don’t always have time to sit down and read a blog or watch a video. Podcasts give your audience an easily accessible, on-the-go option. Discover the best podcasting strategies for your brand with the host of MarketingProfs’ Marketing Smarts podcast Kerry O'Shea Gorgone.
One-quarter of adults use Instagram. Yet, few brands have adopted the social network...and those who do often don't use it properly. Leverage Instagram for your brand with expert advice from Jenn Herman.
Recognition doesn’t come from keeping your head down...no matter how great your work. Want to advance your business, career or cause? Leverage your unique knowledge with tactics from Dorie Clark.
Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.
Get the latest video best practices—from creation and distribution to platform customization and measurement.
Go beyond piecemeal PR strategies and integrate with help from Cision's SVP of Digital Content Heidi Sullivan and SVP of Product Marketing Scott Livingston.
Learn how to turn customers into fervent fans who will increase your brand awareness, deliver new prospects and, ultimately, raise revenues.
With so many brands jockeying for consumer attention, how can yours stand out? Build a loyal customer following that does PR and marketing for you.
Tired of reporters ignoring your news? Generate coverage by delivering the right pitches to the right reporters at the right times.
Want to pitch better? What’s my audience's passion? How can I reach them? Pinterest holds the answers! Jennifer Cario shows why Pinterest is a PR must in 2015.
With so many PR tools vying for attention, how do you choose the right ones? Equip yourself for success in 2015 using an unbiased analysis of PR's top tools.
Learn how to spot trends and tipping points using social media to predict the future in this free Cision webinar.
Twitter streams. Clickbait headlines. Gifs. Does writing seem too ordinary? Learn how to choose words well, write with economy, and tell true stories well.
As a PR pro, you need to know how to measure public relations. Kami Huyse can help you create a winning measurement strategy.
Brands want to make a big content splash, but is that the best strategy? Stop relying on long shots and adopt a more pragmatic approach to content.
Today’s shortened news cycle and “always on” social media era make PR a challenge. Master real-time PR with tips from Alissa Blate's on-demand webinar.