Upcoming Webinars and Events
Big data can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
February 17, 2016 - 2:00 PM ET
Strengthen your pitches and score coverage by learning the new rules of media pitching. Join acclaimed pitching coach Michael Smart for this webinar.
February 24, 2016 - 2:00 PM ET
If your content doesn't provide value, your target audience won't buy. Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
If you don’t have the right resources, your brand can’t defend itself against a crisis. So how can you quickly and confidently take control of a developing situation?
Don’t let the end of the year be an excuse to slack off on your content efforts. Start 2016 strong with a killer content plan. Join Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, to find out how having strong content can position your brand as leader in your industry.
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch. Ian Greenleigh will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Every day, PR, content marketing and social media are evolving, and the lines between them are becoming indistinguishable. If you don’t adapt to this changing communication landscape, your brand will suffer. Get ahead of the competition with Cision’s Natalia Dykyj.
Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrate with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions.
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Facebook Likes look great, but they don’t mean much unless they drive leads and sales. So how can you turn Facebook fans into paying customers? Facebook partner and top social media thought leader Mari Smith reveals seven proven tactics for growing a fiercely loyal customer base on Facebook.
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? Marketing technology expert Ian Cleary discusses the top tools and tactics to help improve your content marketing strategy.
Find out what metrics showcase success at AMEC Measurement: The Metrics That Matter, where top communication professionals will discuss how to properly measure your PR efforts.
Join Gary Vaynerchuk, business builder and owner of VaynerMedia, as he explains the do’s and dont’s of measuring social ROI. In this on-demand webinar, Gary will discuss how companies can truly measure their social strategies and do away with meaningless vanity metrics.
Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly?
Your audience craves content, and they don’t always have time to sit down and read a blog or watch a video. Podcasts give your audience an easily accessible, on-the-go option. Discover the best podcasting strategies for your brand with the host of MarketingProfs’ Marketing Smarts podcast Kerry O'Shea Gorgone.
One-quarter of adults use Instagram. Yet, few brands have adopted the social network...and those who do often don't use it properly. Leverage Instagram for your brand with expert advice from Jenn Herman.
Recognition doesn’t come from keeping your head down...no matter how great your work. Want to advance your business, career or cause? Leverage your unique knowledge with tactics from Dorie Clark.
Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.
Get the latest video best practices—from creation and distribution to platform customization and measurement.
Go beyond piecemeal PR strategies and integrate with help from Cision's SVP of Digital Content Heidi Sullivan and SVP of Product Marketing Scott Livingston.
Learn how to turn customers into fervent fans who will increase your brand awareness, deliver new prospects and, ultimately, raise revenues.
With so many brands jockeying for consumer attention, how can yours stand out? Build a loyal customer following that does PR and marketing for you.