Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Get insights on back-to-school shoppers from Cision’s senior social analyst Caitlin Jamali and research analyst Alyssa Wolfe. Watch the free, on-demand webinar to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
- Capture back-to-school shopping wallet share
- Understand purchase motivations based on shopper personas
- Better drive purchase decisions with relevant messaging and content