Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?

Get insights on back-to-school shoppers from Cision’s senior social analyst Caitlin Jamali and research analyst Alyssa Wolfe. Watch the free, on-demand webinar to learn how digital affects shopper behaviors and what drives them to make a purchase.

Find out how you can:

  • Capture back-to-school shopping wallet share
  • Understand purchase motivations based on shopper personas
  • Better drive purchase decisions with relevant messaging and content

Sign Up for a Demo
Communicate Like Never Before.
Request A Demo