Public relations strategies are lost without data. But with so much information to sort through, how can you make sense of it all?

Create a healthy, sustainable public relations program with Cision’s K.C. Brown and Lone Rock Strategic Communications’ Chris Schein. Watch the free, on-demand webinar to find out how you can use evidence-based decision-making, the right questions and third-party analysis to:

  • Create more effective messaging using audience insights
  • More accurately measure media relations
  • Convince executives to change course for better results
  • Predict and quickly mitigate emerging or potential crises
  • Leverage data to achieve business objectives
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