Brands often want to make a grand impression with content, but is that the best strategy? Instead of long shots, adopt a pragmatic approach to content.

Content marketing expert Arik Hanson provides step-by-step instructions for developing a winning content strategy. From planning and creation to amplification and measurement, he’ll help you:

  • Create compelling social content using “Content Cornerstones”
  • Understand the pros and cons of outsourcing, insourcing and using robotic content creators
  • Immediately implement actionable tips into your content strategy

Arik C. Hanson is the principal of marketing and communications consultancy ACH Communications. An award-winning communicator and marketer, Arik has nearly 20 years of experience in the industry. He has worked with Fortune 500 companies, including Walgreens and General Mills, and smaller local organizations.