PR pros are making smarter decisions through data and now have greater insights into how their influencer efforts impact the bottom line. But who are the up-and-coming influencers, how do you find them and how do you measure their impact on your business?
Hear directly from Convince & Convert’s Influence Pros podcast host Heidi Sullivan of Cision and Carrie Morgan, founder of Rock the Status Quo on the challenges, best practices, technologies and success stories of the fast-growing world of influencer and advocate marketing.
Heidi and Carrie will show you how to:
- Achieve business objectives by engaging influencers
- Find influencers that don’t just have a big audience, but inspire action
- Measure the bottom-line impact of your influencer marketing program