PR pros are making smarter decisions through data and now have greater insights into how their influencer efforts impact the bottom line. But who are the up-and-coming influencers, how do you find them and how do you measure their impact on your business?

Hear directly from Convince & Convert’s Influence Pros podcast host Heidi Sullivan of Cision and Carrie Morgan, founder of Rock the Status Quo on the challenges, best practices, technologies and success stories of the fast-growing world of influencer and advocate marketing.

Heidi and Carrie will show you how to:

  • Achieve business objectives by engaging influencers
  • Find influencers that don’t just have a big audience, but inspire action
  • Measure the bottom-line impact of your influencer marketing program