Most communication professionals are unable to prove the value of their efforts. Can you?

A new framework from the International Association for the Measurement & Evaluation of Communications (AMEC) helps communicators better understand the impact of their campaigns and how they can improve.

Watch the free, on-demand webinar with TD Bank’s John Pluhowski, Newmont Mining’s Ricardo Adame, Cision’s Michelle Vangel and Megan O’Donnell.

Find out how you can:

  • Reach target audiences with a clear and comprehensive strategy
  • Achieve KPIs by aligning paid, earned, shared and owned
  • Better understand performance by tracking and measuring results

Speakers:

  • John Pluhowski, senior vice president and chief communications officer, corporate and public affairs at TD Bank
  • Ricardo Adame, group executive, global communications at Newmont Mining
  • Megan O’Donnell, vice president of insights at Cision

Copyright © 2017 Cision US Inc.