Fifty percent of companies say they have a content marketing strategy. Is yours one of them? In order to stand out in today’s marketplace, brands need to not only be creating relevant, engaging content but also ensure their content gets in front of the right audience. This webinar will offer useful tips on utilizing converged media to create a sustainable content marketing plan.

In this session, we’ll discuss how to use a combination of paid, earned and owned media to attract and nurture customers as well as how to best promote your content across multiple platforms.

Join us for this 60-minute webinar to learn:

  • What is content marketing?
  • Why is it of vital importance now?
  • Why storytelling should start with PR
  • How to harness earned, paid and owned media
  • Why content promotion is essential to any strategy

You can also download the slides from this webinar.