PR professionals have always had a story to tell, and with the rise of content marketing, they now have a place to tell that story – unfiltered and directly to their audience. But these new methods venture into somewhat uncharted territory for PR professionals. Traditional earned media is being combined with paid and owned media – places that traditional marketing roles have owned – creating an interconnected mixed media environment that can be difficult to navigate.
Join Cision’s Laurie Mahoney and Brandon Andersen as they share:
- Why storytelling should start with PR
- How to combine earned, paid and owned channels into integrated campaigns
- How to team up with marketing to achieve your business goals