Social media has transformed the way we share and consume the news. But are your target journalists embracing it?
Understanding how journalists view and use social media informs your pitches, improves your relationships and helps you communicate better.
Cision’s free 2016 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed journalists from seven different countries on their social media habits, preferences and views.
Key findings include:
- Email is journalists’ preferred form of communication with PR professionals
- Half of journalists could not do their work without social media
- 68 percent of journalists use at least three types of social media