Nearly half of journalists can’t do their work without social media, but 51% feel fake news is a serious problem.
Social media has transformed the way we share and consume the news. Nearly half of journalists can’t do their work without social media, but 51% feel fake news is a serious problem.
Understanding how journalists view and use social media informs your pitches, improves your relationships and helps you communicate better.
Cision’s free 2017 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed journalists on their social media habits, preferences and views.
Key findings include:
- Experts and industry contacts remain key sources of stories for U.S. journalists
- Social networks are the most used platforms and 42 percent of respondents use five or more types of social media regularly
- U.S. journalists fit into six distinctive types of social media users. These ‘Social Archetypes’ are: Architects, Promoters, Hunters, Messengers, Observers and Skeptics