Brand Journalism: The Key to Building Brand and Leads

Skeptical audiences click away if they sniff a sales pitch. So is this the end for branded content? Hardly…

Brand journalism engenders trust, builds awareness and ultimately drives sales-and any brand can benefit.

Engender positive perceptions of your brand and turn prospects into paying customers with Cision’s “Brand Journalism: From Awareness to Lead Generation” white paper.

You’ll learn how to:

  • Combine brand journalism and content marketing for maximum impact
  • Customize a brand journalism program with inspiration from seven brands
  • Build a successful program with 12 tips that can be implemented today

Ready to build brand and close sales? View Cision’s “Brand Journalism: From Awareness to Lead Generation” now!