Brand Journalism: The Key to Building Brand and Leads
Skeptical audiences click away if they sniff a sales pitch. So is this the end for branded content? Hardly…
Brand journalism engenders trust, builds awareness and ultimately drives sales-and any brand can benefit.
Engender positive perceptions of your brand and turn prospects into paying customers with Cision’s “Brand Journalism: From Awareness to Lead Generation” white paper.
You’ll learn how to:
- Combine brand journalism and content marketing for maximum impact
- Customize a brand journalism program with inspiration from seven brands
- Build a successful program with 12 tips that can be implemented today